Client: Absolut Vodka
To celebrate Absolut’s artistic heritage and partnership with the iconic Keith Haring Foundation, Pangolin took art out of the gallery and into the heart of London with a bold two-day takeover of Charing Cross Underground, transforming it into ‘Haring Cross’. Two original Haring paintings flew in from Stockholm, whilst vibrant floor decals, branded roundels, artwork-led vinyls, and a rip-off poster station turned the station into a one-stop, immersive art experience. Captured through striking visuals and amplified via top-tier media previews, strategic partnerships, and content creators, the activation paid homage to Haring’s legacy while making art accessible, immersive, and unmissable for everyone.
