Seed

Seed is a female-led, B Corp-certified brand experience agency built to make brands matter in culture and deliver the metrics to prove it. We create ambitious live experiences across sport, music and retail, with a deep specialism in youth culture.

Our work spans both large-scale global partnerships and scrappy, grassroots campaigns. This year, our team has executed a wide range of experiences from Revolut’s NBA Paris Games, Festivals and Manchester City Women, to lululemon Club600, Adobe Express Back to School (UK & US), Taco Bell’s Tuk Tuk Tour and Happy Socks. What connects it all is a belief that great event work should be participatory, culturally sharp and designed to perform, not just impress. What truly sets Seed apart is how we work as a team. Strategy, creative, production and client leadership are tightly integrated. This people-first, collaborative model allows the team to adapt in real time without losing momentum or quality. It also means that we keep senior thinking close to live delivery, allowing for decisions to be made fast. By pairing cultural intelligence with disciplined execution, Seed consistently delivers event work that resonates with audiences, performs for brands, and reflects a modern, responsible approach to live experiences.