KEY INFORMATION
CELEBRATING THE BEST IN BRAND EXPERIENCES
In a saturated market, an experience is your brand's most powerful message.
To truly connect with consumers, you need more than a message - you need an experience. The best agencies and brands are masters of innovation, building lasting returning customer bases and delivering exceptional ROI.
If your work is defining the next wave of experiential marketing, the 2026 Campaign Experience Awards is your platform.
Campaign invites you to share how your work has created powerful experiences that drive brand awareness and conversions.
First entry deadline: Thursday 27 November
CELEBRATING THE BEST IN BRAND EXPERIENCES
In a saturated market, an experience is your brand's most powerful message.
To truly connect with consumers, you need more than a message - you need an experience. The best agencies and brands are masters of innovation, building lasting returning customer bases and delivering exceptional ROI.
If your work is defining the next wave of experiential marketing, the 2026 Campaign Experience Awards is your platform.
Campaign invites you to share how your work has created powerful experiences that drive brand awareness and conversions.
First entry deadline: Thursday 27 November
KEY DATES
First entry deadline - Thursday 27 November
Second entry deadline - Thursday 15 January
Final entry deadline - Thursday 22 January
PRICING
First entry price - £545 +VAT
Second entry price - £645 +VAT
Final entry price -£745 +VAT
CATEGORIES 2026
Brand Experience Categories
Best Activation at a Music Event
Have you worked hard to inspire an audience attending a music event? This award will showcase work that has successfully connected with people at a music event. How did you elevate their experience and excite them?
Best Approach to Sustainability
Was sustainability at the forefront when creating your experience? Your event may have been showcasing a sustainable product or perhaps it was key to implement the most environmentally friendly practices possible. Include measures taken on best sustainable practices such as waste reduction, transportation, food mileage and include any metrics that have been tracked.
Brand Experience B2B
Are you a brand or agency that has delivered a business-focused event that surpassed all expectations? How did you connect with this audience and how did it engage them through a live experiential activation while keeping in mind the core business goals?
Brand Experience B2C
Did your brand or agency deliver the best consumer-facing experience of the year? How did you bring the core elements of a marketing campaign to life through an activation and how did it engage with the general public?
Collaboration
This award aims to showcase truly collaborative work be it with two brands working together or agency partnerships. We want to hear how and why you’ve partnered to create even better experiences.
Creative Event of the Year
We’re looking for how theming, design, entertainment, catering, lighting and innovation, as well as client and guest feedback, all helped to deliver an outstanding creative event, including brand experiences and industry showcases and events.
Debut Event
Have you launched an exhibition, experiential campaign or creative event that has proved its worth in its first year, exceeding all expectations? Did your live activation fill a gap in the market or leave guests wanting more?
Digital Experience
How did you tie technology to a live experience to connect and engage with your audience and to maximise the reach and experience? Tell us how you incorporated tech, social sharing and digital innovations as part of your live event strategy.
Exhibition Experience
Whether it was one element of a wider exhibition, or the full experience, judges will be looking at how exhibition organisers, agencies and brands are making these events stand out within a crowded market.
Experiences for Good
We’re looking for the most outstanding work in the industry that has been delivered for a good cause. This can be pro bono work or a paid-for brief. Either way we want to see how you’ve used your creative flair to provide a positive impact.
Food Experience
How did you wow customers with food? This award will go to a company with innovative thinking, creative concepts, impeccable delivery and, of course, great food. Judges will be looking for the best ways that food has enhanced a branded experience and has rightly been the focus of the event.
The Game Changer
This award will honour the best event, brand experience or supplier that led the way with a new idea in 24/25. It must have an element of innovation and differentiation, something which shows it is out of the ordinary or a step above the rest.
Global Brand Activation
This accolade aims to crown one international activation, be it a consumer brand experience or business-focused event. Note – it can be a standalone event in an international market or part of a global series.
Integrated Marketing Campaign
Tell us how a brand experience or wider event series was at the core of a wider marketing campaign, featuring a variety of other channels including PR, digital, advertising and social media. How did it help to reinforce the brand’s core message?
Outdoor Experience
It could be a sporting occasion, a movie club or something completely different. We’re looking for a stand-out outdoor event that uses open-air environments as part of its backdrop.
Outstanding Creative Idea
Judges will be looking for the highest quality in terms of creativity. This award is open to agencies and brands that can show the journey from a smart strategic insight to a compelling creative experience.
Pop-Up Experience
Judges will be looking for the most creative way a brand has worked to engage people through a popup event. This award will go to a company that has not only delivered a successful experience, but one that has creativity and innovation at its heart.
Production Experience
Are you an event production company, supplier or agency that has worked to improve branded experiences? This is your opportunity to show how your products, services and how best practice has helped create standout work.
Venue Experience
This category is open for venues only. We’re looking for venues that have used their space in new and exciting ways. Have you created a new or innovative way of using the space? Have you transformed your space to create an unforgettable experience? This award will honour an event space noticeably making strides in the live event industry.
Companies and Teams Categories
Creative Experience Agency
Campaign is looking for the number one creative experience agency. Tell us about your best work, how you tackle briefs, show innovation and build return on investment for your clients through creativity.
Event Team
Do you think you're the best event team out there? Whether you are agency-side or in-house, we want to know why your group effort has resulted in flawless events, a rise in business and a seamless working style that others envy. When presented with new challenges how did you come together as a team to overcome all obstacles?
Most Sustainable Company
Have you implemented a new way of operating? Is sustainability built into all your working practices? Is your office as sustainable as your events?
Staffing Agency of the Year
With personal interaction at the core of our industry, are you a supplier that provides the key personnel for the success of a live event? Is good customer service with a smile at the core of your day-to-day activities?
Venue Team
The venue team trophy is open to all event teams operating within a UK venue. How have you come together to promote your space as THE place to host live experiences? How do you collaborate to showcase the space to clients?
HOW DOES ENTERING BENEFIT YOUR BUSINESS?
Win new business and stand out from the crowd.
An award-winning campaign isn't just a highlight on your website; it's a powerful closing argument in a pitch deck. It serves as concrete proof of your agency’s excellence, giving you a competitive edge and helping you secure new clients who trust in your proven ability to deliver results.
Gain third-party credibility.
A win or even making the shortlist vetted by a panel of top brand marketers provides instant credibility. This prestigious endorsement elevates your agency’s reputation, reassuring potential clients they are partnering with a top-tier firm and validating your leadership in the industry.
Become the go-to specialist in brand experience.
Unlike broader awards, these are laser-focused on the brand experiences sector. By winning a category, you can showcase yourself as the expert within a specific field - whether it’s sustainability or social impact - attracting clients who are specifically looking for that unique expertise.
Validate campaign ROI with hard evidence.
The awards process forces a clear, data-driven evaluation of your campaign’s success. It provides you with a powerful, data-backed case study that offers tangible proof to clients that their investment was a success and that your work did, in fact, "work."
JUDGES NOMINATIONS
Are you a leader in brand experience from an agency, in-house brand or venue?
Nominate yourself or a relevant colleague to join our judging panel this year and review the very best work in experiential marketing.
The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry.
LAST YEAR'S HIGHLIGHTS
SAVE THE DATE
Thursday 16th April
NEW venue to be announced soon!
The British Red Cross is proud to be partnered with Haymarket Media Group, shaping a better future to help millions prepare for, respond to, and recover from crises across the world. By supporting the British Red Cross Disaster Fund, Haymarket Media Group are providing vital funds needed to reach thousands around the world with essential aid. From hurricanes, floods, conflict, and earthquakes, the British Red Cross is here for humanity. In an emergency, every second counts, and with the help of this partnership, the Red Cross and Red Crescent movement are equipped to mobilise rapidly to support those affected, no matter who they are or where they’re from.
AMPLIFY YOUR WIN
You've had a brilliant night out, you've picked up your award, you've slept off the celebrations, but do the people who REALLY matter know that you've won?
We're here to help...
We want to get your win out there, to the audience, in front of prospective client (and competitors!).
That's why we've put together an instant shout-about-it package: quick turnaround content, that won't break your marketing budget.