Cat Botibol

Managing Director , Swamp Motel

Cat is the Managing Director of Swamp Motel, the only brand experience agency also producing critically acclaimed immersive theatre direct-to-consumer. She is a specialist in immersive storytelling and how it can be used across media and platforms to build value for brands. Working at the intersection of marketing, live experience and technology for 20 years as a Creative Strategist and agency leader, brand partners have included Amazon Prime Video, Absolut, Beavertown, Deloitte, Expedia, O2, Save the Children and Sony Playstation. Cat is passionate about connecting wild creativity with smart commerciality and loves Andy Warhol's sentiment that, "Good Business is the best art."