Alice Beaden

Alice is the Head of Experiential and Design at TikTok, leading the strategic development and delivery of events across 17 countries. With over 15 years of experience spanning events, marketing and brand experience, she brings a unique blend of creative vision and operational expertise to every project. Her career includes senior roles in large-scale conferences and exhibitions, as well as within leading creative agencies, where she developed a reputation for crafting impactful, audience-focused experiences that elevate brands on a global scale.