Luci Beaufort--Dysart

Director , Hyphen

My journey into brand experience started aged 17 as a brand ambassador and my passion and love for the industry has grown and evolved from there. Working primarily for Omnicom agencies (with a short stint brand side) I am currently director of Hyphen an experiential and live events agency. Hyphen launched in 2018 and since then has grown 500% in terms of revenue and team size. The name was born from our ambition to create connections which we do for a wealth of brands including: British Airways, Asda, Porsche, Samsung, Merlin, Asahi and Lucozade.