Sarah-Jane Benham

SJ Benham, CEO of Kru Live Global, is a former brand ambassador turned industry authority. She heads the renowned female-led agency, delivering standout campaigns for Adobe, Just Eat, Heineken, Honda and Nivea. A seasoned brand experience judge, she champions innovation, cultural relevance, authentic connection and high-performance teams. She also co-founded NetWalking and The Staffing & Entertainment Collective, an alliance of 30+ agencies worldwide.

SJ is a seasoned judge for the Campaign Experience Awards. She looks for experiences that start with people and end in impact. The best work goes beyond a clever idea: it connects, invites participation and feels shared rather than delivered. She is drawn to experiences that blur the line between brand and audience, where people feel part of the story rather than on the receiving end of it. Above all, she values ideas that make us stop, feel present and remember why creativity has the power to move us and make a difference.