Charlotte Mair

Charlotte Mair is the Founder and Managing Director of the award-winning culture and communications agency, The Fitting Room. Launched with just £17.22 in her bank account, Charlotte has grown the agency into a powerhouse, delivering campaigns for global brands including Instagram, Pernod Ricard, GoDaddy, Popeyes, and Idris Elba. A leading voice in marketing, advertising, and PR, Charlotte bridges the gap between the boardroom and real-world culture translating business objectives into bold, people-powered strategy. Her unique ability to anticipate consumer behaviour and shape culturally resonant campaigns has positioned her at the intersection of pop culture and the C-suite. Charlotte's thought leadership is regularly featured in industry media, including PR Week, Campaign, and Ad Age, and her accolades include the Ad Age Leading Women in Marketing, Advertising & Media. She was awarded the prestigious LinkedIn Blue Tick, naming her one of the platform's Top Voices globally. In just 10 months, she has built a TikTok and YouTube audience of over 220,000, becoming one of the fastest-growing names in the industry. A sought-after speaker, judge for the D&AD Awards, and regular on the podcast circuit, Charlotte is widely recognised for her no-nonsense, results-driven approach. Her mantra? Get sht done.* From shaping brand strategy to executing globally acclaimed campaigns, she is redefining what modern communications looks like through a cultural lens that's as sharp as it is strategic.