Michael Brown

CEO , Asociat

Michael is a founder and long-term managing-director of creative industries businesses with a specialisation in experiential marketing and sponsorship. His past successful ventures include Beatwax and MKTG‚ a joint venture with Dentsu which he guided to become an award-winning international marketing organisation with 32 offices in 20 countries. He stepped down in December 2020 to found Asociat, which he describes as a community partnerships agency helping brands to actively address the needs of the communities they serve, and Home Kitchen: a not for profit restaurant which launched in Sept 24 to much media fanfare, the enterprise employs and trains homeless people for a career in hospitality. Michael is also a Non-Executive Director of AIM listed Space and People PLC. A major supplier of locations and spaces to the European Brand Experience industry. His book, I Don't Agree, won gold for Leadership of the Future in the 2021 Business Book Awards. This will be his eighth year judging the Campaign Experience Awards.