Williams Racing World Tour presented by Kraken

Client: Williams Racing & Kraken

The Williams Racing World Tour Fan Zones presented by Kraken brought Formula 1 excitement to fans worldwide, delivering an unforgettable, immersive experience. These fan zones were strategically located in major cities and designed to bridge the gap between fans and the adrenaline of motorsport, offering an engaging destination for supporters of all ages.

Sponsored by Kraken, a leading cryptocurrency platform, the fan zones highlighted innovation and connection, aligning perfectly with the cutting-edge nature of Formula 1. Visitors experienced an interactive showcase of Williams Racing’s storied history and technological prowess, with highlights including driver, team principal and ambassador appearances/Q&As, state of the art racing simulators, racing cars on display, partner experiences, memorabilia displays, and contests added a personal touch, deepening the connection between the team and its global fanbase. The partnership with Kraken infused the fan zones with educational elements about blockchain and crypto technology, providing a tech-forward complement to the event’s motorsport focus. Fans could engage with the Kraken team & learn about the platform whilst enjoying exclusive experiences designed to educate and excite. Beyond entertainment, the fan zones reinforced Williams Racing’s commitment to accessibility and fan community, opening the world of Formula 1 to new audiences. Being located away from the track and a free to enter event, everyone was welcome. The Williams Racing World Tour Fan Zones presented by Kraken successfully united fans, technology, and racing passion, delivering a dynamic, global fan experience that captured the spirit of Williams and F1.