2020 was a year like no other, with both headline and support acts seeing their entire summer of live music disappear before their eyes.
With the festivals gone, Barclaycard had to pivot their activation budget and brief from real life to online. By creating ‘Share the Stage’, we ensured headliners could still share the limelight with acts who were meant to support them. We produced and shared four incredible shows with millions across the internet – they were so well received, we even bagged a one hour special broadcast on Channel 4.
Share the Stage was a huge hit with both music fans and the industry and we far exceeded Barclaycard’s expectations.
“With a successful history of physical activations and Live Entertainment association, 2020 and Share the Stage has showed us the strength of diversifying and delivering our proposition digitally to multiple audiences. Working digitally with talent and artists has allowed us to work authentically in this space, creating customer exclusivity and proved to drive higher engagement and sentiment across content.” Emily Douglas, Barclaycard Experiential Marketing & Partnerships Manager