Tracy Sorgiovanni

Managing Director , We Are Collider

Tracy worked her way up the traditional client services ladder in various 'BTL' agencies back when faxes were a thing, before deciding experiential was where it's at. Since then she's led teams delivering award-winning work, headed up new business and driven agency operations on leadership teams before becoming MD of We Are Collider in January 2023. Outside work she treads the boards in amateur musicals and tries to keep her two teenagers on the straight and narrow.