sarah benham

MANAGING DIRECTOR , Sarah Benham

Sarah-Jane is Managing Director of Kru Live, a Global Live Engagement Agency specialising in the provision of authentic brand ambassadors worldwide. Following a number of years in the field as an ambassador herself, she joined the agency's casting team and within 4 years climbed the ranks to Managing Director. Under SJ's lead, the agency developed an international network called TSEC (The Staffing and Entertainment Collective) which implements award winning experiential event staffing solutions for an enviable line up of brands including Fortnite, VISA, Ford, Google and Treatwell to name a few. SJ's background and training is in immersive theatre; when her two passions of live events and theatre combine her heart sings.