Martin Osterhus

Martin Osterhus is Executive Creative Director at Experientia in Madrid, bringing over 20 years of expertise in creating brand experiences around the world.  Throughout his career, he has led multidisciplinary teams and developed award-winning experiences for global brands including Adidas, BMW, Coca-Cola, Huawei, Red Bull, SEAT, and The America's Cup spanning sports, entertainment, culture and technology.  Passionate about the power of experiences to create meaningful human connections, Martin believes the most memorable brand moments aren't simply seen. They're felt.  At the Campaign Experience Awards 2026, Experientia was the most awarded agency, winning four awards for Salta Conmigo, an original musical created to celebrate the 40th anniversary of the SEAT Ibiza.