Lucy Boyd

Partner - Culture, Creative + Experience , Proud Robinson + Partners

Lucy works with global brands, harnessing the power of culture to make the shift from communication to participation, creating ideas and experiences that people genuinely want to be a part of.

Over the past 15 years, she has helped brand leaders to evolve their approach to experiential, putting experiences at the heart of an integrated ecosystem with the power to generate authentic culture-first content; from the award winning 'Colonel's Arms' for KFC, powering dementia research through mass-gaming for T-Mobile to delivering cocktails across London with Stanley Tucci & Tanqueray No.TEN.