Kristine Axsater

Creative Strategy Director , Imagination

Kristine is Creative Strategy Director at Imagination London, supporting the team in finding opportunities to unlock value for brands – developing an insightful and strategic approach to all creative output. Skills: Kristine's skills lie in strategic consulting and experiential planning across all channels, with a particular focus on luxury and automotive. She has worked on projects spanning a range of brand activities such as events, exhibitions, PR, product launches, retail, digital marketing, CRM and CSR. 

She has a solid understanding of both the creative and commercial requirements of her clients, and develops concepts and ideas which are informed by business needs, cultural trends and audience insights. Her creative background means that she understands design processes, working dynamically with the creative teams in developing powerful solutions for her clients. 

Background: Originally from Norway, Kristine has over a decade of experience working with design, branding and experiential agencies in Europe and Asia. She has delivered successful projects across the world for brands such as McLaren Automotive, Jaguar Land Rover, BBC, Vodafone, Diageo and Rolls-Royce Motor Cars. Kristine graduated with a BA in Industrial Design from Istituto Europeo di Design (IED) in Milan, Italy, and later received an MA Degree in Brand Development from Goldsmiths, University of London.