Karen Swift

Karen has over 20 years of experience in brand activations and events, having worked both client-side and agency-side to deliver impactful experiences for leading brands. She currently works at Sky, where she has held several roles across brand experience and event activation - bringing the Sky brand to life for customers, colleagues, and corporate audiences. Her work spans Sky Creative (Sky's in-house brand & creative agency), Sky VIP(Sky's customer loyalty programme), and now as Events Lead for Corporate Affairs, partnering with PR, internal communications, and external affairs teams to create experiences that engage media, employees, and stakeholders. Previously, Karen honed her craft agency-side, delivering award-winning events and experiential campaigns for a variety of corporate and consumer brands including O2, Vodafone, GSK, Porsche, M&S, BBC and Carphone Warehouse. A self-declared "experience junkie," Karen believes that creatively-led brand events, rooted in authenticity, have the power to inspire audiences, influence behaviours, and drive loyalty - the holy grail for any brand. Beyond her role at Sky, Karen is passionate about strengthening connections and nurturing talent within the brand experience industry. She is a proud mentor with Elevate Mentoring and Co-founder of the Netwalking Collective, a community for brand experience professionals.