Visa Payments Forum Europe

Client: Visa

“You’re actually part of history being here. This is the first time ever that one of the Paralympic Global Sponsors has held a B2B event over the Paralympics”

These were the words of Visa Europe CEO, Charlotte Hogg, in her keynote address at the Visa Payments Forum (VPF) Europe 2024. Inspired by the Paralympic Games’ strength, resilience, and innovation – Visa gathered 1,100 senior clients, partners and industry leaders from the payments ecosystem to explore and shape the next frontier of payments. The central theme ‘Breaking Boundaries, The Next Frontier’ influenced the event’s build, content and audience experience touchpoints, the host venue transformed into a vibrant Paralympic-themed space, with immersive Paralympic sport demonstrations, themed networking zones and breakouts - delivered across distinct ‘Podium Stages’ inspired by sports including Wheelchair Basketball and Swimming. A culmination of year-long campaigning, VPF was the perfect platform to launch the final phase of a 360° communications campaign, underpinned by 20+ announcements – including the launch of Visa A2A. This moment maximised the impact of this critical product drop, with smartphones in the audience simultaneously pinging with news alerts as the announcement went live on stage. The buzz continued with inspirational sessions featuring Team Visa Paralympians and Olympic legend Michael Johnson. VPF Europe 2024 set a new benchmark for Visa. From thought-provoking content and programming, wrap-around storytelling and immersive production design, every detail creating unique and memorable moments, bringing to life Visa’s vision for the future and its long-standing commitment to the Games.