Van Gogh: The Immersive Experience
Client: Exhibition Hub
Combining innovative technology and VR; Van Gogh: The Immersive Experience seeks to draw people into the singular world of Van Gogh. From a single city show to a global phenomena, Fever’s partnership with Exhibition Hub, the architects of the experience, has allowed millions of people to step into Van Gogh’s paintings from Europe, to North America, and all the way to Asia. Leveraging the power of data to generate demand through integrated marketing strategies, Fever has powered a global activation in record- time. The experience was first launched in the US in Atlanta, in February 2021. Its immediate success, with mounting ticket sales and users’ engagement, prompted its roll-out to eleven additional cities in only six months. The experience has kept record sales throughout these past two years, touring new cities, currently showing in over 16 locations. The continued success behind this award-winning experience reflects the recognition of Van Gogh: The Immersive Experience as a brand.