TikTok Runway Odyssey
Agency: Giant Spoon
For Fashion Month, TikTok created a runway experience that was otherworldly. We hosted a 60-minute livestream to capture the attention of the IRL fashion community while showcasing TikTok as a major destination for style. On October 8th, the virtual event was not only shoppable, but established a democratized fashion show experience for a global audience that was as creatively expressive as the TikTok community itself.