The Uncensored Library
MediaMonks and DDB Germany
Agency: Client: DDB Germany; Reporters without Borders
Building on the success of Titanium Lion-winner, The Uncensored Playlist, we used Minecraft to circumvent cyber censorship once more. Since Minecraft is freely available around the globe, we opened a virtual library of locally censored articles inside it on World Day Against Cyber Censorship. People can access the library freely and roam the 12.5 million-block structure to find articles that are otherwise inaccessible in their country. As part of the effort, we designed and developed a campaign site to drive public awareness for cyber censorship through the one library in the world where silence is discouraged.