The Penguin’s “Iceberg Lounge”

Client: HBO Max

Ahead of The Penguin’s premiere, we brought Gotham’s underworld to life, by recreating Gotham’s Iceberg Lounge. To break through with a savvy, seasoned audience, we flipped the script on what a fandom experience could be. With invites via a QR code on free Slush Puppies, “The Iceberg Lounge” was an exclusive, immersive experience filled with special effects, haptic technology, interactivity, exclusive content and live actors.

The groundswell of fandom, FOMO and fanaticism catapulted The Penguin into cultural conversation, reaching an opening audience of 5.3MM+ viewers globally.