The House of Peroni
Client: Peroni Nastro Azzurro
Cue “live every moment”, a positioning that allowed us to reinvent Italian traditions in the service of celebrating the British summer. We brought the Amalfi coast’s blissful shores to London’s Hyde Park for the festival season, with an activation that emulated this classical Italian holiday retreat down to the stuccoed walls and pastel perfect colours. Balancing commercial and brand objectives, festival goers were able to enjoy freshly poured Peroni Nastro Azzurro and sample the delights of Italian aperitivo served from the on-site kitchen, surrounded by decor recalling the luxury, opulence, and good times of the Italian coast in summer, during one of the UK’s hottest ever festival season.