The Colonel’s Arms

Proud Robinson + Partners and Freud Communications

Client: KFC

How do you launch the all-new KFC Delivery app during a World Cup, landing the brand at the very heart of cultural conversation, connecting with football and chicken fans alike?

Introducing The Colonel’s Arms - the very first KFC Pub. Merging the iconography of British football and pub culture with the distinctive world of KFC to deliver a fan experience to remember. “Someone told me about the KFC Pub in Hammersmith and now I can’t think about anything else.” @Dannyjamieson Opening for one week only, The Colonel’s Arms delivered all the buzz of a collective viewing experience with the vibes of your favourite local. From a ‘ring for chicken’ KFC Delivery bell, a finger-kickin’ good foosball table, screens galore and perfect pints, to delicious chicken and gravy delivered straight to the table via KFC Delivery. Footballing legend, Soccer AM host and now Landlord of The Colonel’s Arms, Jimmy Bullard, kicked off a week-long run on the night of the ENG Vs USA match. The task was to drive talkability around the launch of KFC Delivery and The Colonel’s Arms certainly ‘delivered’. The experience sold out within hours of ticket sales going live, went viral on social and generated over 300 pieces of coverage from Hypebeast to Grazia. “Sorry, but this is genius. Always need a pint with my KFC” @eelwhites