To ensure that theatrical talent remains at the very heart of the business, this year Swamp Motel re-invested over a quarter of the previous year's profits into the in-house team creating,The Drop, an original immersive escape experience. Billed as “The most compelling escape experience you will ever play”, by national arts critics, The Drop, also attracted new clients including Amazon Prime Video, Beavertown, Expedia and TikTok. Add that to a range of exciting new projects with existing clients, including Absolut Global and Deloitte, plus film production company, Gaumont (Narcos, Tin Star, Lupin), optioning the TV and film rights for award-winning virtual-experience trilogy, Isklander, has resulted in 21/22 being the most successful year of Swamp Motel yet. Swamp Motel is continuing the growth trajectory into 22/23 through a focus on deepening their unique expertise in immersive storytelling, increased creative excellence for their clients and commercial stability through their hybrid agency/production company model. Obsessed with how technology can deliver deeper immersion in live experience at scale, the team has already launched in Jan 2023 the self-funded, AI-powered Saint Jude, won a new Unilever client project delivering engagement in the millions and delivered a brand new global experience platform for Absolut. Watch this space for more innovation from this incredibly talented team.