Song Breaker Awards


Client: Logitech for Creators

We teamed up with Logitech for Creators to put on the second annual Song Breaker Awards—the first-ever music awards show in the metaverse. The event honours creators who shape pop music through dance challenges, memes and trends on social media. We built an immersive world inside Roblox that was open to everyone. 6.6 million visitors worldwide joined in to meet the host—content creator Bretman Rock—and experience virtual performances by popular artists Lizzo and GAYLE. We scripted, developed and produced the entire show, adding a storyline with gamification and interactive elements to turn attendees into active participants.