Reddit Explorers Club

Giant Spoon

Client: Reddit

Home to cultural mountain peaks, deep oceans of community, and creative wonders of the world, Reddit is an ever-changing landscape ripe for exploration. As an official sponsor of the Cannes Lions International Festival of Creativity 2022, Reddit brought its A-game to the South of France with the Reddit Explorers Club– a surreal adventure clubhouse where intrepid marketers navigated the world of Reddit and connected with ideas, users, and its most passionate communities along the way. From charting a course to brand engagement to seeing the treasures of different subreddits, Explorers discovered what they, and their company, are in search of and left with a deeper understanding of how Reddit communities influence, empower, and inspire–and how brands can get involved.