Pizza Hut Champions Cup

Power League Gaming

Client: Pizza Hut

Our aim was for Pizza Hut Middle East to expand its brand exposure within the target audience of GenZ’s and millennials, by building a platform to connect with the region’s vast and fast-growing gaming communities. We achieved this by building an authentic and real connection with gamers, and by creating more experiences, content, and events that resonated with gamers.

As we entered 2023, we aim to continue to bring unique experiences to the young generation of the gaming audience across MENA, with bigger tournaments, activations, Pizza Hut Gaming limited edition collaboration merch and much more exciting plans.