Pinterest Cannes | It's Different Here


Client: Pinterest Cannes

Cannes Lion was back after a two-year hiatus but it was especially important for Pinterest to show up in the right way as it was the first time consumers and advertisers would interact with their new global brand campaign - a bold statement about what Pinterest stands for.

Amplify jumped at the challenge to bring the campaign to life, despite having only a quarter of the production budget of the other big tech players on the Croisette. Cannes Lions International Festival of Creativity has become more passive, from lectures to product demos to Q&As. Pinterest and Amplify decided to break the traditional format to bring creativity (back) to Cannes. Building on Pinterest’s new global brand campaign, we created a creative oasis for Pinterest on the beach at Cannes Lions. A space for guests to rejuvenate, get inspired and get creative. A space that stood out from the cookie-cutter marquees that lined the beach. A space where people could try something new and truly experience how ‘It’s different here’. We built with our audiences at the heart of our strategy and it clearly resonated.