Quantum Marketing Europe
Client: Campari Group UK
Our stunning flagship terrace concept began as a two-week pop-up in Covent Garden’s main piazza space, bringing an authentic Italian piazza to the UK. Covent Garden was accompanied by Platinum and Gold Accounts, where we had a five month residency in terrace spaces at Manchester, Birmingham, Bournemouth and Central London. We created immersive experiences that connected consumers to Aperol Spritz, with expertly poured serves at our stand up bar, instagrammable branded setups and ad-hoc summer social events. With our outdoor activations achieving admirable results in reach and customer sentiment, we also overlaid additional omni-channel campaigns that reached beyond venues and further spread the reach of Aperol’s orange wave. Our supporting campaigns drove mass trials of the Aperol Spritz, provided an instant escape to Italy at home, and inspired bartenders across the UK to make the perfect Aperol Spritz every time.