PepsiCo Expo 2020 Dubai


Client: PepsiCo

[INVNT GROUP] and PepsiCo strategically partnered to design and build three one-of-a-kind, interactive and educational pavilions at Expo 2020 Dubai, which opened in October 2021 and closed in March 2022. PepsiCo also served as the event’s official beverage and snack partner. Expo saw over 24 Million people visit the exhibitions and over 50 Million virtual tour visits. The partnership resulted in over 702,000 total in-person visits to the pavilions, and 323 media placements, totaling 246 Million media impressions, globally.

Expo 2020 Dubai (which had been postponed from 2020, but kept the year in its name for branding purposes) had a “Connecting Minds, Creating the Future” theme along with three sub-themes — opportunity, mobility, and sustainability — each of which hosted its own district within the event’s footprint. The international gathering aimed to raise awareness of worldwide issues, and celebrate ideas, culture, cooperation, and innovation. This was the first World Expo to be hosted in the Arab world and is being billed (thus far) as the largest event to ever be held in the region.