LIV Golf Launch - London


Client: LIV Golf

The first time the world meets a new brand or product, it’s got to be pitch-perfect. And that’s exactly what the 300-strong crowd of sports fans, professionals and influencers experienced at the June 2022 launch event for LIV Golf, an exhilarating new pro golf series that’s giving the centuries-old sport a very modern new look. The immersive event took guests on a journey to a Los Angeles film lot – while staying right in the heart of West London – to experience the glamour, energy and excitement that the LIV Golf brand encapsulates. The heart-stopping centrepiece of the experience was a live, tech-driven inaugural draft (team draw) that saw 48 golfing pros become 12 super-teams, there and then. In a flawless event to make golfing history, LIV Golf and agency WLLX truly brought the sport to the world’s attention for all the right reasons.