Harry Potter Back to Hogwarts 2025

Client: Warner Bros. Discovery

Back to Hogwarts has grown to become an annual calendar moment for fans, with events all over the world. WBD, with multiple divisions and brand partners tied to the famous Harry Potter brand, wanted a real-life activation in New York City on September 1st, 2024, as part of the global Back to Hogwarts celebrations. A free, ticketed event for the public which sold out in 20 minutes, it needed to create a buzz among a new younger audience, build brand equity across all partners and retain the feeling that magic is around every corner—if you just know where to look.