Halo Drone Activation at SXSW 2022


Client: Paramount+

After such a powerful and inspired display from Paramount to promote Halo: The Series, expectations were high for the new series, which upon release on March 24th broke the streaming service's previous record for new series premiere viewership of nearly 5 million viewers. The trailer leading up to the release of the series generated 6 million views, drawing in new subscribers and new viewers to the science fiction action epic.