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Give the Gift of Connection, ReBoxingDay
Haygarth
Client: Vodafone
To get people to open their hearts (and their junk drawers), we created a brand experience that inspired people to unleash their inner Santa and donate their old devices. Using technology never before seen in the UK, we grabbed attention and shone a spotlight on every donor; and supported the experience with an integrated campaign to raise further awareness and build momentum, turning Boxing Day, into #ReBoxingDay.