Forward Think

The Park

Primark: Forward Think was an immersive festival experience celebrating their 50th birthday and explaining the company strategy, for 1,000 of Primark’s global management team held in Birmingham in September 2019.


We created a festival across three venues (none of which had ever been used for a corporate event before) complete with immersive product demonstrations, a food market, a fashion show, VR experiences, and a global livestream to all 70,000+ employees.


One day, three venues, 1,000 people, and an experience none of them will ever forget.