Campari Group, the sixth largest player worldwide in the premium spirits industry, is leading the way in its commitment to embracing digital innovation. The Milan-based company, founded in 1860, trades in over 190 countries and has a portfolio of more than 50 premium brands.
Agency SharpEnd was engaged by Campari Group’s Global Travel Retail team to reimagine B2B brand engagement for The Moodie Davitt Virtual Travel Retail Expo 2020.
The standard approach would have been to recreate a physical booth in a digital format. To truly stand-out however, Campari Group needed an experience that would inspire a yearning for the return of air travel, not constrained by gravity, floor-plans or location.
The answer was ‘Fly Campari Group’.
“The team at SharpEnd were fantastic from initial concept through to a superb execution and technical support. They helped us to reimagine the trade fair experience with a virtual brand activation that wowed our target audience and was the envy of our competitors. They’ve set a high bar for future virtual trade show stands and I can’t wait to see what they come up with in the future.” Campari Group Global Brand Manager, Jennifer Smith