Unite Students and TRO
Client: Unite Students
Using data, behaviours and learnings from 2021, TRO delivered a customer-tailored experience never attempted by Unite Students before. The ‘Donut Drop’ concept, which played on the target audience’s love of donuts and personalisation, consisted of 55 tailored activations held in and around Unite Students properties across 18 cities around the UK, brought together students to experience the brand and their properties in a fun and meaningful way. TRO aimed to capture the imagination of the target Gen-Z audience, by creating colourful, fun and inclusive events that consisted of live DJ performances, donut trampolines, donut personalisation stations and more - all driving social sharing and content creation. Whilst helping Unite Students meet their overall campaign objectives, TRO also managed to smash their KPI’s by helping exceed launch week sales targets, increasing website views by 105% and online bookings by 400% - all whilst driving visibility of the brand across a multitude of social platforms, showcasing the genuine power of experiential.