Bumble x House Party

Client: Bumble

Based on our proactive research and insights, we were briefed to create an unforgettable, culturally relevant IRL singles experience, giving them the power to date – whilst naturally embedding Bumble into singles’ festive season. We were asked to create “buzz” and a “you have to be there” night, ultimately driving home the takeaway that Bumble improved their end of year experience and positioning Bumble top of mind leading up to “Dating Sunday”.

Ads and social media seem to constantly find new ways to make single people feel even more single in the run-up to Christmas. Turning the tables was behind our creative pop-up event proposal to our client, female-first dating app, Bumble. The event brought 400 singles to London’s hottest venue, House Party, with more than 4,500 signing up. From the first time app users heard about the event, we created a sense of an unmissable party, carefully targeted towards our audience of Gen Z singles. We carefully curated each room according to Bumble’s Interest Badges, bringing the app into the real world whilst ensuring attendees would be able to easily find people with similar interests and have natural ice-breakers. Having worked with Bumble for three years, we had built a strong reputation for success, so when we proposed something that took them outside their comfort zone, they knew they could trust us and gave us free rein to create an event that would live on in the memories of everyone who got to be there.