AT&T Super Saturday Night: Lady Gaga Activation

Client: AT&T

Leading up to her performance at AT&T’s Super Saturday Night, we invited Lady Gaga’s “Little Monsters” to celebrate their individuality through four activations championing 5G’s ‘zero latency’. First, we created a digital Monster Wall that uses motion-sensing cameras to track participants’ dance moves and instantly transform them into SSN-inspired Monsters. Attendees could also use our Geofence Snapchat lens to bring out their inner Little Monsters in AR. Next, a larger-than-life Monster Paw surrounded by ten cameras provided fans with a 150-degree 4K GIF in a snap. Finally, our Monster Room filled with screens showcased curated content from the event.