adidas made Originals
Working alongside key brand partners, Blondey McCoy and Gary Aspden, we brought to life a host of immersive experiences. Including: customization workshops, skate demos, digital competitions, and previously unseen archival exhibitions. Visitors were transported to a digital ‘made Originals’ world through a personalised 3D avatar and an exclusive FORTNITE environment — playable alongside Black Girl Gamers. Both days ended with electric performances from slowthai, GirlsDon’t Sync and Che Lingo. The whole event was live streamed on TikTok, widening it to a global, public audience who could simultaneously browse and buy Originals classics of the past and present while watching. We’re proud of our results, achieving an overwhelming 58 million impressions globally. Furthermore, by using the adidas CONFIRMED app as our digital host, allowing us to deliver hyper-localised push notifications, as well as record more fantastic results, including 10,000 engagements with the app and 1,450 experience attendees.