Charlie Li

Strategy Director , TRO

Charlie joined TRO in 2022 as Strategy Director, having previously worked at Ogilvy, TBWA and OMD. With a hybrid background in both creative and media sides, she has helped clients solve business challenges by breaking down agency silos and bringing in clarity – having extended a media brief to a UX response and turned a brand revamp ask into a business extension opportunity. Born and raised in Hong Kong, her APAC background has trained her to be pragmatic, enabling her to create work at the speed of innovation. Outside of work, Charlie enjoys diving into behavioural psychology and learning new languages. She believes that there is always a fresher way to get things done.