Founder & CEO , Hyperactive
Andrew is a brand experience specialist and the founder of Hyperactive. Having spent his formative years as a brand and partnership marketer at iconic cultural institutions such as MTV, Ministry of Sound and Universal Music, Andrew - and Hyperactive - now credibly connect brands and consumers via culturally impactful brand experiences. Hyperactive collaborates with the likes of adidas, Reebok, Kylie Jenner Cosmetics, Boots, Carlsberg, Tag Heuer, Eurostar, and Beats by Dre. Hyperactive's pandemic pivot, the interactive rave experience 'BBL CLB' was a game changer in the immersive digital space, and was recognised with 3 Campaign Experiences awards in 2022 for Digital Experience, Virtual Experience and Debut Event.