Alice Beaden

Alice Beaden is Head of Experiential and Design at TikTok, leading the team responsible for bringing the brand to life through events and experiences across 17 European markets. With more than 15 years' experience in the B2B events industry, Alice has worked across major conferences and exhibitions, creative agencies and global brands. Her background spans both the creative and operational sides of experiential, from developing event strategy and creative concepts to delivering complex, large-scale programmes across multiple markets. At TikTok, she focuses on creating experiences that earn people's attention, build stronger relationships with clients and turn brand moments into measurable business impact.