This is the queried list of entrants

Result 2021


Brand Experience B2C

SILVER

Xbox: Power Your Dreams

Client: Edelman

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox’s 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console’s incredible capabi...

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GOLD

Apex Legends: Live from Mirage’s Holo-Day Bash at The Game Awards

Client: Respawn Entertainment

Respawn and The Mill set out to attempt something unprecedented. To bring the beloved Apex Legends character, Mirage, to life in an unimaginable way: on stage, live and ‘in person’ at The Game Awards.Co-directed by David Lawson, Lisha Tan and Creative Director Drew Stauffer, this never-before-seen blend between the virtual world and th...

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FINALIST

REVOLT Summit Presented by AT&T

Client: Revolt Media & TV, AT&T

In 2019, Superfly led a wholesale reimagining of what REVOLT’s annual tentpole could be. Rather than an exclusive event for music industry insiders, the REVOLT Summit was transformed into an inspiring, bicoastal platform that celebrated, educated, and connected the entirety of hip hop culture.REVOLT Summit Presented by AT&T Overview:--...

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FINALIST

Guinness Night Football

Client: Guinness Africa

FEEL THE TASTE OF GUINNESS THROUGH FOOTBALLHow we got people to experience the colour and vibrancy of a black beer through football.Guinness’ challenge went way beyond the usual ‘football as a brand-badging’ exercise.We’d been dislodged as the ‘beer of football’ by big competitors, our emotional connection with drinkers was in decline ...

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FINALIST

FIA Gran Turismo Championships, World Tour

Amplify

The World's Largest and Most Anticipated Esports Racing Tournament:49 drivers from 19 countries competing, 1200 guests attending and a further 4.7 million fans joining digitally…Amplify were tasked to build on Gran Turismo’s founding principle as a game that “addresses the primal instincts of car-loving people” creating a unique live p...

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FINALIST

BMW Formula E: Berlin

Client: BMW AG UK

Originally, BMW briefed TRO to come up with activation ideas to bring the brand to life in and around Formula E’s season finale in London. Then COVID-19 hit and everything changed.As the pandemic unfolded, it transpired that the races would not go ahead as planned in the UK but instead would take place without an audience in Germany. T...

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BRONZE

Dating Twitter Advice Bureau

Client: Twitter UK

Every Valentine’s Day the media love-bomb us with starry-eyed stories of romance.But the funniest dating conversations don’t happen on February 14th. They happen every day on Twitter.So as people’s expectations of Valentine’s Day hit their usual heights, we gave them the perfect antidote: the Dating Twitter Advice Bureau, an immersive ...

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Virtual Experience B2C

SILVER

TikTok Runway Odyssey

Client: TikTok

For Fashion Month, TikTok created a runway experience that was otherworldly. We hosted a 60-minute livestream to capture the attention of the IRL fashion community while showcasing TikTok as a major destination for style. On October 8th, the virtual event was not only shoppable, but established a democratized fashion show experience fo...

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GOLD

The Met Unframed

Client: The Metropolitan Museum of Art & Verizon

In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience, with AR enhancements powered by Verizon 5G Ultra Wideband.At a time when The Met’s doors were physically shut, together with Verizon, they wanted to collaborate to democratise art by bringing t...

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FINALIST

Secret Sofa presented by Häagen-Dazs

Client: Häagen-Dazs

For 8 Fridays between April and June 2020, thousands of people across the country hit play together to take part in a reimagined, social, multi-platform film event.Secret Sofa presented by Häagen-Dazs brought communal cinema experiences into the home, using social channels, email and Zoom to draw participants into the stories and world...

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FINALIST

WWE ThunderDome

Client: WWE

As the sports and entertainment world came to a halt with leagues and shows postponing games, programming and events due to the COVID-19 outbreak, WWE strategically transformed its business model in order to continue to create content and provide our fans with a diversion during this unprecedented time.With a longstanding history of pr...

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FINALIST

Barclaycard Share the Stage

Client: Barclaycard

2020 was a year like no other, with both headline and support acts seeing their entire summer of live music disappear before their eyes.With the festivals gone, Barclaycard had to pivot their activation budget and brief from real life to online. By creating ‘Share the Stage’, we ensured headliners could still share the limelight with a...

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BRONZE

Sonic Escapes

Client: Huawei

HUAWEI TAKES YOUR MIND TO A PLACE YOUR BODY CAN’T GO RIGHT NOW WITH NEW 360° BINAURAL “SONIC ESCAPES” FROM PABLO & FELT MUSICIn Autumn 2020, as lockdown dragged on, reports of declining mental health began to hit the headlines. So Pablo proactively approached Huawei with an idea we believed could help. Huawei, prides itself on “pushing...

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Brand Experience B2B

SILVER

Microsoft at Bett 2020

Momentum Worldwide

When Microsoft found out that one in six British children feels unhappy at school and that 43,000 teachers quit the profession in the UK in 2018, they knew that radical change was needed. They also knew that they could help inspire and facilitate such change.Inspired by the concept of Joy Economics, Microsoft’s ‘Permission to Play’ pro...

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"The Park" at Cisco Live

George P. Johnson

“The Park” at Cisco Live 2020 - Cisco Live is well established as one of the most influential annual IT events in EMEAR with over 16,000 attendees. Reinforcing Cisco’s position as the leading IT Networking business in the EMEA region and the world. However, delivering the event is not the main challenge.In 2019 we introduced ‘The Playg...

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FINALIST

The World of St. Modwen

LEX

The World of St. Modwen is a bi-annual event, first created with LEX in 2016. It provides an opportunity to bring all employees together, for the business to communicate their future strategic vision, to create a deeper understanding of the business, manage change collectively and celebrate success whilst providing a platform for all e...

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FINALIST

Samsung, Forum

Client: Samsung

EU Forum is a face-to-face B2B experience which showcases emerging Samsung products and technology to partners and resellers.The 2020 brief invited Smyle to showcase products in new, inspiring ways. Smyle responded by embedding intuitive Samsung technology and digital content throughout the activation, immersing guests ‘in real life’ (...

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FINALIST

Forward Think

The Park

Primark: Forward Think was an immersive festival experience celebrating their 50th birthday and explaining the company strategy, for 1,000 of Primark’s global management team held in Birmingham in September 2019.We created a festival across three venues (none of which had ever been used for a corporate event before) complete with immer...

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Virtual Experience B2B

SILVER

The Fabric of Reality

Verizon Media’s RYOT team, in partnership with Kaleidoscope, Museum of Other Realities (MOR) and the Fashion Innovation Agency (FIA) launched the ‘Fabric of Reality’, a first of its kind, VR fashion show to drive awareness of Verizon Media’s state-of-the-art production studio, as a key demonstration for next-gen experiences.RYOT is Ver...

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GOLD

Valtra G Series Global Virtual Launch Event and Showroom

Client: Valtra

Valtra G Series tractor launch could not be organized in the physical world due to the corona pandemic, so we were asked to create a virtual concept that would match the high expectations of the fans and customers of Valtra, as well as retailers and media.Instead of a one-off event we created a permanent customer interface - Valtra vir...

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FINALIST

Samsung, Life Unstoppable

Client: Samsung

In 2020, when everyone was using webinars, Samsung and Smyle delivered the first-ever use of gaming platform, Unreal Engine, to host the immersive, live digital ‘Life Unstoppable’ experience for +5000 press and partners.Combining experiential thinking with a human-centric design philosophy, Smyle delivered an interactive digital hub; ‘...

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FINALIST

Immersion 2021

Verizon Media and Swamp Motel have a strong history of creating award winning events together, from 2018 RYOT Studio launch to the 2019 Halloween extravaganza ‘Madame Mesmer’s Bizarre Bazaar’. For Halloween 2020, where we were all forced apart due to COVID-19, we wanted to continue this tradition and bring our clients together for a sp...

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FINALIST

Fly Campari Group

Client: Campari Group

Campari Group, the sixth largest player worldwide in the premium spirits industry, is leading the way in its commitment to embracing digital innovation. The Milan-based company, founded in 1860, trades in over 190 countries and has a portfolio of more than 50 premium brands.Agency SharpEnd was engaged by Campari Group’s Global Travel R...

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FINALIST

Lock-In Live

Client: Monkey Shoulder, William Grant & Sons

Monkey Shoulder Presents…Lock-In Live that brought together 130 bar tenders from 32 different countries for an event that reinvented the conventional virtual experience as a 3-hour live studio, TFI Friday style broadcast event.We needed to inform, connect and empower the audience. Building a strong international community that would cr...

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FINALIST

Virgin TV 360 - Press Launch

Client: Virgin Media

The Virgin TV 360 Takeover was a virtual product launch event held to celebrate Virgin Media's new TV platform - Virgin TV 360.The concept used 'real life’ use cases to demonstrate how Virgin TV 360 fits within the household, showcasing the new features and user benefits. The concept centred around a mock TV show that featured a family...

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BRONZE

Human Nature FW21

Client: Levi's

An extended reality experience combining physical and digital components that connects Levi’s with their strategic accounts and franchise partners, using technology to create an immersive brand experience for their latest collection launch.

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Global Brand Activation

SILVER

"The Park" at Cisco Live

Client: Cisco

“The Park” at Cisco Live 2020 - Cisco Live is well established as one of the most influential annual IT events in EMEAR with over 16,000 attendees. Reinforcing Cisco’s position as the leading IT Networking business in the EMEA region and the world. However, delivering the event is not the main challenge.In 2019 we introduced ‘The Playg...

Read More

GOLD

Global PlayStation® 5 launch

Client: Sony Interactive Entertainment

PlayStation® turns the world blue for their biggest console launch yet…25 regions. 5 continents. 1 global launch.Typically, a launch moment for a console is a celebration centred around the players - from those queuing for days in advance to IRL moments the entire community can experience. With the pandemic to contend with Sony Interac...

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FINALIST

Guinness Night Football

Client: Guinness Africa

FEEL THE TASTE OF GUINNESS THROUGH FOOTBALLHow we got people to experience the colour and vibrancy of a black beer through football.Guinness’ challenge went way beyond the usual ‘football as a brand-badging’ exercise.We’d been dislodged as the ‘beer of football’ by big competitors, our emotional connection with drinkers was in decline ...

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FINALIST

Heineken x F1 2020: Season Opening

Client: Heineken

Heineken has become synonymous with iconic performances and fan engagement as part of its Formula 1 partnership, but with no fans attending races in 2020, how could we celebrate the official start of the season and connect with fans all over the world over and encourage them to #SocialiseResponsibly?To toast the F1 2020 season opener, ...

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FINALIST

Lock-In Live

Lock-In Live

Monkey Shoulder Presents…Lock-In Live that brought together 130 bar tenders from 32 different countries for an event that reinvented the conventional virtual experience as a 3-hour live studio, TFI Friday style broadcast event.We needed to inform, connect and empower the audience. Building a strong international community that would cr...

Read More

BRONZE

FIA Gran Turismo Championships, World Tour

Client: Polyphony Digital

The World's Largest and Most Anticipated Esports Racing Tournament:49 drivers from 19 countries competing, 1200 guests attending and a further 4.7 million fans joining digitally…Amplify were tasked to build on Gran Turismo’s founding principle as a game that “addresses the primal instincts of car-loving people” creating a unique live p...

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The Game Changer

SILVER

Global PlayStation® 5 launch

Client: Sony Interactive Entertainment

PlayStation® reimagines what a launch looks like and where it lives with cinematic shows designed to break through the screen.25 regions. 5 continents. 1 global launch.Typically, a launch moment for a console is a celebration centred around the players - from those queuing for days in advance to IRL moments that the entire community ca...

Read More

GOLD

Xbox: Power Your Dreams

Client: Edelman

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox’s 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console’s incredible capabi...

Read More

FINALIST

Samsung, Life Unstoppable

Client: Samsung

In 2020, when everyone was using webinars, Samsung and Smyle delivered the first-ever use of gaming platform, Unreal Engine, to host the immersive, live digital ‘Life Unstoppable’ experience for +5000 press and partners.Combining experiential thinking with a human-centric design philosophy, Smyle delivered an interactive digital hub; ‘...

Read More

FINALIST

Virgin Money Unity Arena

At a time where the creative industry had been hit hard by Covid-19, SSD and Virgin Money set out on a mission to bring live music back to the UK in safe way. The world was in desperate need of good news and the music industry needed support to get back on its feet.From influencers on TikTok to the Irish Taoiseach and even the Canadian...

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BRONZE

Dr. Martens Presents

Client: Dr. Martens

Purpose-led innovationDr. Martens is a brand with culture in its DNA. But in an ever evolving world, it needed to prove its relevance to a diverse youth audience for whom culture and experience is everything. To do that, they needed to do something game changing.Dr. Martens Presents defines an innovative new role for the brand in cultu...

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Bravest Campaign

SILVER

Global PlayStation® 5 launch

Client: Sony Interactive Entertainment

PlayStation® reimagines what a launch looks like and where it lives with cinematic shows designed to break through the screen.25 regions. 5 continents. 1 global launch.Typically, a launch moment for a console is a celebration centred around the players - from those queuing for days in advance to IRL moments that the entire community ca...

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GOLD

The Uncensored Library

MediaMonks and DDB Germany

Building on the success of Titanium Lion-winner, The Uncensored Playlist, we used Minecraft to circumvent cyber censorship once more. Since Minecraft is freely available around the globe, we opened a virtual library of locally censored articles inside it on World Day Against Cyber Censorship. People can access the library freely and ro...

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FINALIST

League of Legends: Wild Rift - Battle of Baron

Client: BBH Singapore

League of Legends is one of the world’s most popular PC games, so when Riot Games announced the release of the mobile version of League, Wild Rift was expanding its open beta to Vietnam, Oceania, Taiwan, Europe, Turkey, the Middle East, North Africa, and Russia we knew we had to celebrate the launch with the fans and turn mobile skepti...

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FINALIST

Powered x Optus

It’s an understatement to say 2020 took the world by surprise. For Optus the surprise hit four weeks out from a business critical, in-person, event that had been in the planning for months. The introduction of their new CEO and the business’s future direction.As Australia went into lockdown Optus was forced to make a brave decision. Po...

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FINALIST

Dating Twitter Advice Bureau

Client: Twitter UK

Every Valentine’s Day the media love-bomb us with starry-eyed stories of romance.But the funniest dating conversations don’t happen on February 14th. They happen every day on Twitter.So as people’s expectations of Valentine’s Day hit their usual heights, we gave them the perfect antidote: the Dating Twitter Advice Bureau, an immersive ...

Read More

BRONZE

Dr. Martens Presents

Client: Dr. Martens

Purpose-led innovationDr. Martens is a brand with culture in its DNA. But in an ever evolving world, it needed to prove its relevance to a diverse youth audience for whom culture and experience is everything. To do that, they needed to do something game changing.Dr. Martens Presents defines an innovative new role for the brand in cultu...

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Integrated Marketing campaign

SILVER

Global PlayStation® 5 launch

Client: Sony Interactive Entertainment

PlayStation® reimagines what a launch looks like and where it lives with cinematic shows designed to break through the screen.25 regions. 5 continents. 1 global launch.Typically, a launch moment for a console is a celebration centred around the players - from those queuing for days in advance to IRL moments that the entire community ca...

Read More

GOLD

WWE Moving Day

Client: BT Sports

In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand...

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FINALIST

LEGO® House of Dots

Client: The LEGO Group

To celebrate the global launch of LEGO DOTS, XYZ worked closely with The LEGO Group and designer Camille Walala to create the LEGO HOUSE OF DOTS - an interactive installation for media and consumers to explore and unleash their creativity through play, using the new LEGO DOTS product in a quirky, bold and adventurous environment design...

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FINALIST

Go

Client: O2

Priority is one of the UK’s most iconic rewards platforms, but following a repositioning in 2019 and the lockdown in early 2020, it needed a new approach. Our task was to reengage audiences with O2’s exclusive, invite-only moments for customers, with a campaign that would drive hype and increase the number of people downloading and usi...

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FINALIST

The LEGO Group Presents A Really Cool World

The Producers

Welcome A “Really Cool World” at Covent Garden presented by The LEGO® Group, a hybrid digital and physical experience where families could immerse themselves in the world of the LEGO® 2020 Christmas advert.Creatively focusing on eight key children’s passion points brought to life in brick form, families could explore impactful LEGO® bu...

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BRONZE

Dating Twitter Advice Bureau

Client: Twitter UK

Every Valentine’s Day the media love-bomb us with starry-eyed stories of romance.But the funniest dating conversations don’t happen on February 14th. They happen every day on Twitter.So as people’s expectations of Valentine’s Day hit their usual heights, we gave them the perfect antidote: the Dating Twitter Advice Bureau, an immersive ...

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Digital Experience

SILVER

AT&T Super Saturday Night: Lady Gaga Activation

Client: AT&T

Leading up to her performance at AT&T’s Super Saturday Night, we invited Lady Gaga’s “Little Monsters” to celebrate their individuality through four activations championing 5G’s ‘zero latency’. First, we created a digital Monster Wall that uses motion-sensing cameras to track participants’ dance moves and instantly transform them into ...

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GOLD

FIA Gran Turismo Championships, World Tour

Client: Polyphony Digital

The World's Largest and Most Anticipated Esports Racing Tournament:49 drivers from 19 countries competing, 1200 guests attending and a further 4.7 million fans joining digitally…Amplify were tasked to build on Gran Turismo’s founding principle as a game that “addresses the primal instincts of car-loving people” creating a unique live p...

Read More

FINALIST

Samsung, Life Unstoppable

Client: Samsung

In 2020, when everyone was using webinars, Samsung and Smyle delivered the first-ever use of gaming platform, Unreal Engine, to host the immersive, live digital ‘Life Unstoppable’ experience for +5000 press and partners.Combining experiential thinking with a human-centric design philosophy, Smyle delivered an interactive digital hub; ‘...

Read More

FINALIST

The Met Unframed

UNIT9

In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience, with AR enhancements powered by Verizon 5G Ultra Wideband.At a time when The Met’s doors were physically shut, together with Verizon, they wanted to collaborate to democratise art by bringing t...

Read More

FINALIST

EE BAFTA 5G-powered AR Dress

Client: Publicis Poke, Havas Cake, M&C Saatchi Talk and Essence

Together with EE and their agency partners at Publicis•Poke, Havas Cake, M&C Saatchi Talk and Essence we collaborated and created a monumental and memorable moment for audiences at the event and for those watching at home, pushing fashion and 5G to the limits. The standout moment was instantaneously shareable, with a standout star, May...

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BRONZE

The Rainwall

Client: Cisco

Before hybrid was a term on trend we created a storytelling experience that used digital innovation in a physical experience and Magic Leap technology to connect and transform in virtual.The Rainwall evocatively told Cisco’s social and environmental ambition; to positively impact 1 billion lives by 2025.For an organisation that special...

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Creative Experience Agency

SILVER

Global PlayStation® 5 launch

Client: Sony Interactive Entertainment

PlayStation® reimagines what a launch looks like and where it lives with cinematic shows designed to break through the screen.25 regions. 5 continents. 1 global launch.Typically, a launch moment for a console is a celebration centred around the players - from those queuing for days in advance to IRL moments that the entire community ca...

Read More

GOLD

Xbox: Power Your Dreams

Client: Edelman

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox’s 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console’s incredible capabi...

Read More

Finalist

Guinness Night Football

Client: Guinness Africa

FEEL THE TASTE OF GUINNESS THROUGH FOOTBALLHow we got people to experience the colour and vibrancy of a black beer through football.Guinness’ challenge went way beyond the usual ‘football as a brand-badging’ exercise.We’d been dislodged as the ‘beer of football’ by big competitors, our emotional connection with drinkers was in decline ...

Read More

FINALIST

Digifest 2020

At Jisc, we’re on a mission to improve lives through education and research. United behind our shared purpose, Technology for Good, our members work with us as trusted partners.Digifest is the edtech event for change leaders in further and higher education. Digifest 2020 celebrated the power and possibilities of digital technologies an...

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FINALIST

Harrods X Oliver Jeffers presents 'The Wonder of Stories'

Client: Harrods

“Harrods & Oliver Jeffers seem determined to not let 2020 be the year that Corona steals Christmas.” - The Young LondonerHarrods is a brand that is synonymous with Christmas. Since its inception in 1986, the Harrods Christmas Grotto has become a much anticipated feature of the festive season, beloved by generations of families.For 2020...

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BRONZE

The Massacre of Kingdom

Client: Netflix Korea

The Netflix Original series, ‘Kingdom’, is a fictional story set hundreds of years ago, in Joseon-era Korea.But what if that story was actually historical fact?To promote Season 2 of ‘Kingdom’, we designed and created a three-story museum of historical artifacts in Seoul.Open to the public over 18 days, from Sept-Oct 2020 to coincide w...

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Outstanding Creative Idea

SILVER

Xbox: Power Your Dreams

Client: Edelman

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox’s 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console’s incredible capabi...

Read More

GOLD

The Uncensored Library

MediaMonks and DDB Germany

Building on the success of Titanium Lion-winner, The Uncensored Playlist, we used Minecraft to circumvent cyber censorship once more. Since Minecraft is freely available around the globe, we opened a virtual library of locally censored articles inside it on World Day Against Cyber Censorship. People can access the library freely and ro...

Read More

FINALIST

Dr. Martens Presents

Client: Dr. Martens

Purpose-led innovationDr. Martens is a brand with culture in its DNA. But in an ever evolving world, it needed to prove its relevance to a diverse youth audience for whom culture and experience is everything. To do that, they needed to do something game changing.Dr. Martens Presents defines an innovative new role for the brand in cultu...

Read More

FINALIST

Dating Twitter Advice Bureau

Client: Twitter UK

Every Valentine’s Day the media love-bomb us with starry-eyed stories of romance.But the funniest dating conversations don’t happen on February 14th. They happen every day on Twitter.So as people’s expectations of Valentine’s Day hit their usual heights, we gave them the perfect antidote: the Dating Twitter Advice Bureau, an immersive ...

Read More

FINALIST

Red Lioness

Client: BT Sports

1 billion fans tuned in to the 2019 Women’s World Cup on TV. 77,000 packed into Wembley to watch the Lionesses play Germany, in a friendly.Yet, prior to November 2019, not one pub had committed to consistently promote and show live women’s football.As primary sponsor of the Lionesses and exclusive broadcaster of the Women’s Super Leagu...

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FINALIST

Global PlayStation® 5 launch

Client: Sony Interactive Entertainment

PlayStation® reimagines what a launch looks like and where it lives with cinematic shows designed to break through the screen.25 regions. 5 continents. 1 global launch.Typically, a launch moment for a console is a celebration centred around the players - from those queuing for days in advance to IRL moments that the entire community ca...

Read More

BRONZE

The Met Unframed

UNIT9

In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience, with AR enhancements powered by Verizon 5G Ultra Wideband.At a time when The Met’s doors were physically shut, together with Verizon, they wanted to collaborate to democratise art by bringing t...

Read More

Outdoor Experience

SILVER

Car Free Day 2019

Client: Transport for London

Reimagine was London’s largest ever car-free day event, designed to coincide with World Car Free Day on 22nd September 2019.We created a series of fully accessible interactive experiences and journeys that would educate, entertain and inspire Londoners of all ages and backgrounds to imagine what a city made for people, rather than cars...

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GOLD

LEGO® House of Dots

Client: The LEGO Group

To celebrate the global launch of LEGO DOTS, XYZ worked closely with The LEGO Group and designer Camille Walala to create the LEGO HOUSE OF DOTS - an interactive installation for media and consumers to explore and unleash their creativity through play, using the new LEGO DOTS product in a quirky, bold and adventurous environment design...

Read More

FINALIST

The New Nissan Navara Launch

Client: Nissan, Thailand

On 9th November 2020 Nissan unveiled the new Nissan Navara with the concept “Driven by the BRAVE” in the heart of Bangkok on the banks of the Chao Phraya river. Our brief was to re-position Navara’s image as she hadn’t undergone any modifications in the past 6 years. We were effectively launching a new vehicle.

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FINALIST

Jeep Renegade 4xe Launch

Client: Jeep, Fiat Chrysler Automobiles

We won this event in a tender process against 4 other agencies and we won it from their incumbent, and the reason we were given by the client was that it was due to the high levels of experiential creativity which would deliver on brand and showcase the 4x4 jeep renegade as the ultimate electric rural off road vehicle and the perfect u...

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FINALIST

BRIC Celebrate Brooklyn! Festival

Client: BRIC

For the summer of 2020, we transformed BRIC’s Celebrate Brooklyn! festival into a virtual event. We brought the spirit of the festival to the global stage across 2 days of live-streamed performances—showing that not even a pandemic can stop Brooklyn. Our lineup featured musical and visual artists from around the world on platforms like...

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BRONZE

Rebuild The World: LEGO Mid-Air Haptics

Client: The LEGO Group

After an utterly exhausting 2020 for families, parents had lost the simple joy of seeing their children play.Yet it’s only when parents see kids engaged in the process of building LEGO that they appreciate its true benefits of creativity, development and fun. So to keep LEGO at the top of wish-lists, we needed to give parents and child...

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Debut Event

SILVER

Secret Sofa presented by Häagen-Dazs

Secret Sofa presented by Häagen-Dazs

For 8 Fridays between April and June 2020, thousands of people across the country hit play together to take part in a reimagined, social, multi-platform film event.Secret Sofa presented by Häagen-Dazs brought communal cinema experiences into the home, using social channels, email and Zoom to draw participants into the stories and world...

Read More

GOLD

Plymouth Point

After all client work was cancelled in the immediate aftermath of the pandemic, Swamp Motel pivoted from immersive live brand events into digital immersive storytelling, placing audiences in central roles in narratives that unfolded entirely online. The main objective was to generate new business leads, raise the profile of Swamp Motel...

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FINALIST

Dr. Martens Presents

Client: Dr. Martens

Purpose-led innovationDr. Martens is a brand with culture in its DNA. But in an ever evolving world, it needed to prove its relevance to a diverse youth audience for whom culture and experience is everything. To do that, they needed to do something game changing.Dr. Martens Presents defines an innovative new role for the brand in cultu...

Read More

FINALIST

Delta at CES: The New Feel of Flight

Client: Delta Air Lines

CES, the world’s largest stage for innovation, is known for big, splashy tech. Not airlines. But in January 2020, Delta became the FIRST airline to debut at CES, unveiling their vision for the future of travel—one that’s welcoming, calm and effortless. Delta opened CES with the Keynote address from CEO Ed Bastian. And in a warm 5,400 s...

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FINALIST

BravoCon

Superfly

BravoCon was everything fans love about Bravo TV in one space featuring live performances, insider panels, unique activations and close up access to Bravo’s biggest shows and Bravolebrities. The first-ever interactive experience of its kind designed specifically for the Bravosphere. BravoCon was unmatched in fan interaction, talent int...

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BRONZE

Air Jordan XXXV Unveil

Client: Jordan Brand

Nike asked us to help unveil the new Air Jordan XXXV—a launch shrouded in anticipation and excitement. The challenge was to pay off the hype without a physical event in a year where social distancing is the name of the game. We devised an unveil unlike any other, producing a website to host the live-streamed shoe unveil and house exclu...

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Exhibition Experience

SILVER

The Massacre of Kingdom

The Glue Society

The Netflix Original series, ‘Kingdom’, is a fictional story set hundreds of years ago, in Joseon-era Korea.But what if that story was actually historical fact?To promote Season 2 of ‘Kingdom’, we designed and created a three-story museum of historical artifacts in Seoul.Open to the public over 18 days, from Sept-Oct 2020 to coincide w...

Read More

GOLD

Microsoft at Bett 2020

Momentum Worldwide

When Microsoft found out that one in six British children feels unhappy at school and that 43,000 teachers quit the profession in the UK in 2018, they knew that radical change was needed. They also knew that they could help inspire and facilitate such change.Inspired by the concept of Joy Economics, Microsoft’s ‘Permission to Play’ pro...

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FINALIST

Playtech Brand Amplification

Client: Playtech

As the world's largest online gaming software supplier, Playtech briefed us to create a campaign around ICE that moved away from the common corporate structure/format and created an attraction-based interactive experience.Playtech wanted an innovative B2B experience that encouraged engagement and ensured its target audiences created th...

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FINALIST

"Into Thra" The Dark Crystal: Age of Resistance

Client: Netflix

Launching the Netflix Original series The Dark Crystal: Age of Resistance at London’s BFI with an immersive exhibition of Jim Henson puppets, original costumes and set pieces allowing visitors to step inside the world of Thra, together with a behind-the-scenes gallery spotlighting the British filmmaking team.

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BRONZE

Fly Campari Group

Client: Campari Group

Campari Group, the sixth largest player worldwide in the premium spirits industry, is leading the way in its commitment to embracing digital innovation. The Milan-based company, founded in 1860, trades in over 190 countries and has a portfolio of more than 50 premium brands.Agency SharpEnd was engaged by Campari Group’s Global Travel R...

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Production Experience

SILVER

BT Beyond Limits

BT Beyond Limits

Smyle, partnering with MSL, Black Skull Creative and Verity Studios, created an exclusive, record-breaking experience at Wembley Arena, to launch BT’s largest brand campaign in 20 years: Beyond Limits.Smyle’s brief was to produce a spectacular, world-first live activation for BT employees, invited guests, media and influencers, providi...

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GOLD

Global PlayStation® 5 launch

Client: Sony Interactive Entertainment

PlayStation® reimagines what a launch looks like and where it lives with cinematic shows designed to break through the screen.25 regions. 5 continents. 1 global launch.Typically, a launch moment for a console is a celebration centred around the players - from those queuing for days in advance to IRL moments that the entire community ca...

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FINALIST

Samsung, Forum

Client: Samsung

EU Forum is a face-to-face B2B experience which showcases emerging Samsung products and technology to partners and resellers.The 2020 brief invited Smyle to showcase products in new, inspiring ways. Smyle responded by embedding intuitive Samsung technology and digital content throughout the activation, immersing guests ‘in real life’ (...

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BRONZE

FIA Gran Turismo Championships, World Tour

Client: Polyphony Digital

The World's Largest and Most Anticipated Esports Racing Tournament:49 drivers from 19 countries competing, 1200 guests attending and a further 4.7 million fans joining digitally…Amplify were tasked to build on Gran Turismo’s founding principle as a game that “addresses the primal instincts of car-loving people” creating a unique live p...

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Music Experience

SILVER

Heineken x F1 2020: Season Opener

Client: Heineken

Heineken has become synonymous with iconic performances and fan engagement as part of its Formula 1 partnership, but with no fans attending races in 2020, how could we celebrate the official start of the season and connect with fans all over the world over and encourage them to #SocialiseResponsibly?To toast the F1 2020 season opener, ...

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GOLD

Sonic Escapes

Pablo London

HUAWEI TAKES YOUR MIND TO A PLACE YOUR BODY CAN’T GO RIGHT NOW WITH NEW 360° BINAURAL “SONIC ESCAPES” FROM PABLO & FELT MUSICIn Autumn 2020, as lockdown dragged on, reports of declining mental health began to hit the headlines. So Pablo proactively approached Huawei with an idea we believed could help. Huawei, prides itself on “pushing...

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BRONZE

Klarnival

Client: Klarna UK

Klarna are a bank with a difference, making the shopping experience as simple, safe, and smooth as possible.The UK public looked to big businesses to lead the way when COVID-19 hit - and that meant us (source: GlobalWebIndex).Live experiences and those who provide them were significantly impacted. Clearly summer 2020 was going to be li...

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Experiences For Good

Highly Commended

The Uncensored Library

MediaMonks and DDB Germany

Building on the success of Titanium Lion-winner, The Uncensored Playlist, we used Minecraft to circumvent cyber censorship once more. Since Minecraft is freely available around the globe, we opened a virtual library of locally censored articles inside it on World Day Against Cyber Censorship. People can access the library freely and ro...

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Finalist

Game on! For MS

Client: Merck

Multiple Sclerosis is a chronic illness that attacks the nervous system. 2.8 million people around the world live with the disease, many of whom were diagnosed in their twenties. The lack of awareness and understanding, in addition to the often-invisible symptoms, means a diagnosis can lead to social isolation.We recognize that support...

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Finalist

Not a School

Client: Samsung UK

Samsung Not a School is an alternative, digital education experience for 18–25-year-olds in the UK, designed to improve their skills in the 4C’s – communication, critical thinking, collaboration and creativity. The application of these through innovation to solve societal problems, from climate change to online bullying, aimed to empow...

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Finalist

Converse City Forests | Sydney

Client: Converse ANZ

Promoting climate action with public art that cleans the air.With the global pandemic dominating headlines and public discourse, the environmental conversation was taking a backseat. Simultaneously, the creative community was facing an existential crisis. With longstanding commitments to both creative culture and environmental sustaina...

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Collaboration

Dr. Martens Presents

Client: Dr. Martens

Purpose-led innovationDr. Martens is a brand with culture in its DNA. But in an ever evolving world, it needed to prove its relevance to a diverse youth audience for whom culture and experience is everything. To do that, they needed to do something game changing.Dr. Martens Presents defines an innovative new role for the brand in cultu...

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Shortlist

#BristolTogether

Client: Bristol City Centre BID

Bristol City Centre Business Improvement District represents over 600 businesses across the centre of Bristol. Throughout 2020, the team were looking for a campaign which would gently attract the public back to the city centre after lockdown, while communicating an ongoing safety message.Plaster created a campaign that engendered a sen...

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Shortlist

Heineken and UEFA present the Opening Party powered by Defected

Client: Heineken

Over the course of their 25-year sponsorship of the UEFA Champions League Heineken have built a reputation for global activation excellence. One of their rights is to host the official after party for the UEFA Champions League, usually this would manifest as an incredible physical experience for a lucky few. This year however Covid-19 ...

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GOLD

Red Lioness

Client: BT Sports

1 billion fans tuned in to the 2019 Women’s World Cup on TV. 77,000 packed into Wembley to watch the Lionesses play Germany, in a friendly.Yet, prior to November 2019, not one pub had committed to consistently promote and show live women’s football.As primary sponsor of the Lionesses and exclusive broadcaster of the Women’s Super Leagu...

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GOLD

Global PlayStation® 5 launch

Client: Sony Interactive Entertainment

PlayStation® reimagines what a launch looks like and where it lives with cinematic shows designed to break through the screen.25 regions. 5 continents. 1 global launch.Typically, a launch moment for a console is a celebration centred around the players - from those queuing for days in advance to IRL moments that the entire community ca...

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Finalist

Game on! For MS

Client: Merck

Multiple Sclerosis is a chronic illness that attacks the nervous system. 2.8 million people around the world live with the disease, many of whom were diagnosed in their twenties. The lack of awareness and understanding, in addition to the often-invisible symptoms, means a diagnosis can lead to social isolation.We recognize that support...

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BRONZE

Converse City Forests | Sydney

Client: Converse ANZ

Promoting climate action with public art that cleans the air.With the global pandemic dominating headlines and public discourse, the environmental conversation was taking a backseat. Simultaneously, the creative community was facing an existential crisis. With longstanding commitments to both creative culture and environmental sustaina...

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Socially Distanced Experience

SILVER

Heineken x F1 2020: Season Opener - Drive in viewing

Client: Heineken

Heineken has become synonymous with iconic performances and fan engagement as part of its Formula 1 partnership, but with no fans attending races in 2020, how could we celebrate the official start of the season and connect with fans all over the world over and encourage them to #SocialiseResponsibly?To toast the F1 2020 season opener, ...

Read More

GOLD

Huawei MATE 40 Pro Smartphone Launch

Client: Huawei

Inca had already been briefed to produce an immersive, cinematic experience to launch Huawei’s flagship Mate40 Pro smartphone in late October 2020, when rising rates of COVID infection in London and the threat of further restrictions required a last minute pivot. With little over a week’s notice, Inca re-designed the event, shifting fr...

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Finalist

BMW Group UK Showcase

Client: BMW GROUP

In October 2020, between national lockdowns, BMW Group had just one event with which to launch a whole year’s worth of BMW and MINI products. In designing a completely new live event format, select invited media and influencers enjoyed test drives and track laps as well as unique content creation opportunities. Social distancing was ba...

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Harrods X Oliver Jeffers presents 'The Wonder of Stories'

Client: Harrods

“Harrods & Oliver Jeffers seem determined to not let 2020 be the year that Corona steals Christmas.” - The Young LondonerHarrods is a brand that is synonymous with Christmas. Since its inception in 1986, the Harrods Christmas Grotto has become a much anticipated feature of the festive season, beloved by generations of families.For 2020...

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Finalist

#Halloween Twitter

Client: Twitter UK

It’s Tweeters who make Twitter. Our keyboard comedians fill our feeds with the most honest and relatable conversations on the internet. But Twitter’s unique ability to share these conversations is lost on some people. Our mission is to win them over with creative reminders of just how honest, hilarious and uninhibited our Tweeters can ...

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BRONZE

Truth Seekers

Client: Amazon Prime Video

Truth Seekers is a supernatural horror-comedy TV series from the minds of Nick Frost and Simon Pegg. To promote the launch on Amazon Prime Video, we created a COVID-safe, socially distanced immersive screening experience, taking influencers into the narrative of the show and enabling them to create engaging social content from the expe...

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