Red Bull Home Ground Finals, Berlin

Client: Red Bull

The Red Bull Home Ground 2024 esports series finals was a masterclass in collaboration between two agencies at the top of their games: We Are Collider and Hang Loose Media blended live and digital experiences for an unparalleled gaming experience for Red Bull’s target audiences, centred around the popular game VALORANT.

The global finals in Berlin attracted over 4,000 in-person attendees (We Are Collider) at Arena Berlin, while the seamless multilingual broadcast (Hang Loose) reached 170,000 concurrent online viewers, breaking geographical and linguistic barriers. The strategic partnership capitalised on each agency's strengths: We Are Collider managed the vibrant live event, overseeing logistics and audience engagement, while Hang Loose Media executed a flawless global broadcast, expanding the event’s reach. The collaborative effort was a huge success mostly due to a seamless, synchronised pre-production relationship and clear communication throughout, ensuring a seamless experience for Red Bull stakeholders. Featuring 14 teams and 43 hours of gameplay, the event culminated in an exciting final where T1 triumphed over G2. The synergy between live and online realms created an immersive atmosphere, reflecting the energy of physical attendees and digital spectators alike. With over 30 million total views and glowing feedback from Red Bull executives recognising the innovative execution, Red Bull Home Ground 2024 set a new industry standard, celebrating esports' dynamic capabilities to engage global audiences through innovation and community-building.