EE House of Fibre


Client: EE

Many consumers don’t know the difference in broadband and the key benefits of it to their daily lives. With this in mind, we recognised an opportunity to put EE on the map as a frontrunner for broadband, with the aim to demonstrate how EE Full Fibre broadband can handle anything.

Introducing EE House of Fibre - the UK’s first hyperconnected house, powered by EE Full Fibre broadband. EE’s House of Fibre was a series of regional activations, inviting consumers to experience the ultimate smart home. Across the experience, 100 smart devices were put to the test to create a seamless connected home experience all powered by EE Full Fibre. To keep our consumers entertained we enlisted well known regional talent to deliver bespoke interactive masterclasses across key consumer passion points of cooking, gaming and wellness, leveraging smart at-home tech to bring masterclasses to life. EE’s House of Fire was a huge success. With three sold-out events and significant increases in EE’s key brand association and brand imagery metrics.