Ross Watson

Ross is one of four Managing Partners at M&C Saatchi Sport & Entertainment. He leads the agency's thriving Experiential team and a number of the agency's sport clients including Barclays and Heineken. Having grown the agency's experiential offer through the headwinds of the COVID-pandemic, Ross has since overseen the return of live events on a global stage. He joined the agency in 2014, and now leads client accounts including Heineken, adidas and Coca-Cola and has delivered some of the biggest live moments and experiences across the world for these brands.   Ross brings a deep knowledge of the sport, sponsorship and experiential marketing with vast experience activating major global sponsorships including UEFA Women's EURO 2022, UEFA Champions League, Premier League, 2018 FIFA World Cup, 2018 Winter Olympic Games, 2015 Rugby World Cup and London 2012 Olympic Games. He brings a particular expertise for delivering unique live events which place brands at the very heart of the biggest experiential moments to deliver meaningful change for brands and society.