Shortlist 2021


Congratulations to this year's shortlisted finalists!

Brand Experience Categories

FIA Gran Turismo Championships, World Tour

Amplify

Client: Polyphony Digital

The World's Largest and Most Anticipated Esports Racing Tournament:
49 drivers from 19 countries competing, 1200 guests attending and a further 4.7 million fans joining digitally…

Amplify were tasked to build on Gran Turismo’s founding principle as a game that “addresses the primal instincts of car-loving people” creating a uniq...

Dating Twitter Advice Bureau

Flying Object

Client: Twitter UK

Every Valentine’s Day the media love-bomb us with starry-eyed stories of romance.
But the funniest dating conversations don’t happen on February 14th. They happen every day on Twitter.

So as people’s expectations of Valentine’s Day hit their usual heights, we gave them the perfect antidote: the Dating Twitter Advice Bureau, an i...

Guinness Night Football

HeyHuman

Client: Guinness Africa

FEEL THE TASTE OF GUINNESS THROUGH FOOTBALL

How we got people to experience the colour and vibrancy of a black beer through football.

Guinness’ challenge went way beyond the usual ‘football as a brand-badging’ exercise.

We’d been dislodged as the ‘beer of football’ by big competitors, our emotional connection with drinkers...

REVOLT Summit Presented by AT&T

Superfly

Client: Revolt Media & TV, AT&T

In 2019, Superfly led a wholesale reimagining of what REVOLT’s annual tentpole could be. Rather than an exclusive event for music industry insiders, the REVOLT Summit was transformed into an inspiring, bicoastal platform that celebrated, educated, and connected the entirety of hip hop culture.

REVOLT Summit Presented by AT...

Apex Legends: Live from Mirage’s Holo-Day Bash at The Game Awards

The Mill

Client: Respawn Entertainment

Respawn and The Mill set out to attempt something unprecedented. To bring the beloved Apex Legends character, Mirage, to life in an unimaginable way: on stage, live and ‘in person’ at The Game Awards.

Co-directed by David Lawson, Lisha Tan and Creative Director Drew Stauffer, this never-before-seen blend between the virt...

BMW Formula E: Berlin

TRO Group

Client: BMW AG UK

Originally, BMW briefed TRO to come up with activation ideas to bring the brand to life in and around Formula E’s season finale in London. Then COVID-19 hit and everything changed.
As the pandemic unfolded, it transpired that the races would not go ahead as planned in the UK but instead would take place without an audience in Germany. Th...

Xbox: Power Your Dreams

UNIT9

Client: Edelman

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox’s 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console’s incredible cap...

TikTok Runway Odyssey

Giant Spoon

Client: TikTok

For Fashion Month, TikTok created a runway experience that was otherworldly. We hosted a 60-minute livestream to capture the attention of the IRL fashion community while showcasing TikTok as a major destination for style. On October 8th, the virtual event was not only shoppable, but established a democratized fashion show experience for...

Barclaycard Share the Stage

Iris

Client: Barclaycard

2020 was a year like no other, with both headline and support acts seeing their entire summer of live music disappear before their eyes.

With the festivals gone, Barclaycard had to pivot their activation budget and brief from real life to online. By creating ‘Share the Stage’, we ensured headliners could still share the limeligh...

Sonic Escapes

Pablo London

Client: Huawei

HUAWEI TAKES YOUR MIND TO A PLACE YOUR BODY CAN’T GO RIGHT NOW WITH NEW 360° BINAURAL “SONIC ESCAPES” FROM PABLO & FELT MUSIC

In Autumn 2020, as lockdown dragged on, reports of declining mental health began to hit the headlines. So Pablo proactively approached Huawei with an idea we believed could help. Huawei, prides itself o...

Secret Sofa presented by Häagen-Dazs

Space, Secret Cinema and Häagen-Dazs

Client: Häagen-Dazs

For 8 Fridays between April and June 2020, thousands of people across the country hit play together to take part in a reimagined, social, multi-platform film event.

Secret Sofa presented by Häagen-Dazs brought communal cinema experiences into the home, using social channels, email and Zoom to draw participants into the stori...

The Met Unframed

UNIT9

Client: The Metropolitan Museum of Art & Verizon

In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience, with AR enhancements powered by Verizon 5G Ultra Wideband.

At a time when The Met’s doors were physically shut, together with Verizon, they wanted to collaborate to democratise art...

WWE ThunderDome

WWE

Client: WWE

As the sports and entertainment world came to a halt with leagues and shows postponing games, programming and events due to the COVID-19 outbreak, WWE strategically transformed its business model in order to continue to create content and provide our fans with a diversion during this unprecedented time.

With a longstanding history of pr...

"The Park" at Cisco Live

George P. Johnson

Client: Cisco

“The Park” at Cisco Live 2020 - Cisco Live is well established as one of the most influential annual IT events in EMEAR with over 16,000 attendees. Reinforcing Cisco’s position as the leading IT Networking business in the EMEA region and the world. However, delivering the event is not the main challenge.
In 2019 we introduced ‘The ...

The World of St. Modwen

LEX

Client: St. Modwen

The World of St. Modwen is a bi-annual event, first created with LEX in 2016. It provides an opportunity to bring all employees together, for the business to communicate their future strategic vision, to create a deeper understanding of the business, manage change collectively and celebrate success whilst providing a platform for al...

Microsoft at Bett 2020

Momentum Worldwide

Client: Microsoft

When Microsoft found out that one in six British children feels unhappy at school and that 43,000 teachers quit the profession in the UK in 2018, they knew that radical change was needed. They also knew that they could help inspire and facilitate such change.

Inspired by the concept of Joy Economics, Microsoft’s ‘Permission to Pl...

Samsung, Forum

Smyle

Client: Samsung

EU Forum is a face-to-face B2B experience which showcases emerging Samsung products and technology to partners and resellers.

The 2020 brief invited Smyle to showcase products in new, inspiring ways. Smyle responded by embedding intuitive Samsung technology and digital content throughout the activation, immersing guests ‘in real life...

Forward Think

The Park

Client: Primark

Primark: Forward Think was an immersive festival experience celebrating their 50th birthday and explaining the company strategy, for 1,000 of Primark’s global management team held in Birmingham in September 2019.

We created a festival across three venues (none of which had ever been used for a corporate event before) complete with imm...

Lock-In Live

ACA Live

Client: Monkey Shoulder, William Grant & Sons

Monkey Shoulder Presents…Lock-In Live that brought together 130 bar tenders from 32 different countries for an event that reinvented the conventional virtual experience as a 3-hour live studio, TFI Friday style broadcast event.
We needed to inform, connect and empower the audience. Building a strong international community that would cre...

Virgin TV 360 - Press Launch

Audience

Client: Virgin Media

The Virgin TV 360 Takeover was a virtual product launch event held to celebrate Virgin Media's new TV platform - Virgin TV 360.

The concept used 'real life’ use cases to demonstrate how Virgin TV 360 fits within the household, showcasing the new features and user benefits. The concept centred around a mock TV show that featured a ...

Fly Campari Group

SharpEnd

Client: Campari Group

Campari Group, the sixth largest player worldwide in the premium spirits industry, is leading the way in its commitment to embracing digital innovation. The Milan-based company, founded in 1860, trades in over 190 countries and has a portfolio of more than 50 premium brands.

Agency SharpEnd was engaged by Campari Group’s Global...

Samsung, Life Unstoppable

Smyle

Client: Samsung

In 2020, when everyone was using webinars, Samsung and Smyle delivered the first-ever use of gaming platform, Unreal Engine, to host the immersive, live digital ‘Life Unstoppable’ experience for +5000 press and partners.

Combining experiential thinking with a human-centric design philosophy, Smyle delivered an intera...

Valtra G Series Global Virtual Launch Event and Showroom

TAPAUS

Client: Valtra

Valtra G Series tractor launch could not be organized in the physical world due to the corona pandemic, so we were asked to create a virtual concept that would match the high expectations of the fans and customers of Valtra, as well as retailers and media.

Instead of a one-off event we created a permanent customer interface - Valtra virt...

Immersion 2021

Verizon Media

Verizon Media and Swamp Motel have a strong history of creating award winning events together, from 2018 RYOT Studio launch to the 2019 Halloween extravaganza ‘Madame Mesmer’s Bizarre Bazaar’. For Halloween 2020, where we were all forced apart due to COVID-19, we wanted to continue this tradition and bring our clients together for...

The Fabric of Reality

Verizon Media

Verizon Media’s RYOT team, in partnership with Kaleidoscope, Museum of Other Realities (MOR) and the Fashion Innovation Agency (FIA) launched the ‘Fabric of Reality’, a first of its kind, VR fashion show to drive awareness of Verizon Media’s state-of-the-art production studio, as a key demonstration for next-gen experien...

Human Nature FW21

XYZ

Client: Levi's

An extended reality experience combining physical and digital components that connects Levi’s with their strategic accounts and franchise partners, using technology to create an immersive brand experience for their latest collection launch.

Lock-In Live

ACA Live

Client: Monkey Shoulder, William Grant & Sons

Monkey Shoulder Presents…Lock-In Live that brought together 130 bar tenders from 32 different countries for an event that reinvented the conventional virtual experience as a 3-hour live studio, TFI Friday style broadcast event.
We needed to inform, connect and empower the audience. Building a strong international community that would cre...

FIA Gran Turismo Championships, World Tour

Amplify

Client: Polyphony Digital

The World's Largest and Most Anticipated Esports Racing Tournament:
49 drivers from 19 countries competing, 1200 guests attending and a further 4.7 million fans joining digitally…

Amplify were tasked to build on Gran Turismo’s founding principle as a game that “addresses the primal instincts of car-loving people” creating a uniq...

Global PlayStation® 5 launch

Amplify

Client: Sony Interactive Entertainment

PlayStation® turns the world blue for their biggest console launch yet…

25 regions. 5 continents. 1 global launch.

Typically, a launch moment for a console is a celebration centred around the players - from those queuing for days in advance to IRL moments the entire community can experience. With the pandemic to contend with Sony Inter...

"The Park" at Cisco Live

George P. Johnson

Client: Cisco

“The Park” at Cisco Live 2020 - Cisco Live is well established as one of the most influential annual IT events in EMEAR with over 16,000 attendees. Reinforcing Cisco’s position as the leading IT Networking business in the EMEA region and the world. However, delivering the event is not the main challenge.
In 2019 we introduced ‘The ...

Guinness Night Football

HeyHuman

Client: Guinness Africa

FEEL THE TASTE OF GUINNESS THROUGH FOOTBALL

How we got people to experience the colour and vibrancy of a black beer through football.

Guinness’ challenge went way beyond the usual ‘football as a brand-badging’ exercise.

We’d been dislodged as the ‘beer of football’ by big competitors, our emotional connection with drinkers...

Heineken x F1 2020: Season Opening

The Brand Father & M&C Saatchi Sport & Entertainment

Client: Heineken

Heineken has become synonymous with iconic performances and fan engagement as part of its Formula 1 partnership, but with no fans attending races in 2020, how could we celebrate the official start of the season and connect with fans all over the world over and encourage them to #SocialiseResponsibly?

To toast the F1 2020 season opener...

Dr. Martens Presents

Amplify

Client: Dr. Martens

Purpose-led innovation

Dr. Martens is a brand with culture in its DNA. But in an ever evolving world, it needed to prove its relevance to a diverse youth audience for whom culture and experience is everything. To do that, they needed to do something game changing.

Dr. Martens Presents defines an innovative new role for the brand in c...

Global PlayStation® 5 launch

Amplify

Client: Sony Interactive Entertainment

PlayStation® reimagines what a launch looks like and where it lives with cinematic shows designed to break through the screen.

25 regions. 5 continents. 1 global launch.

Typically, a launch moment for a console is a celebration centred around the players - from those queuing for days in advance to IRL moments that the entire community ca...

Samsung, Life Unstoppable

Smyle

Client: Samsung

In 2020, when everyone was using webinars, Samsung and Smyle delivered the first-ever use of gaming platform, Unreal Engine, to host the immersive, live digital ‘Life Unstoppable’ experience for +5000 press and partners.

Combining experiential thinking with a human-centric design philosophy, Smyle delivered an intera...

Xbox: Power Your Dreams

UNIT9

Client: Edelman

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox’s 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console’s incredible cap...

Virgin Money Unity Arena

Virgin Money + SSD Concerts

At a time where the creative industry had been hit hard by Covid-19, SSD and Virgin Money set out on a mission to bring live music back to the UK in safe way. The world was in desperate need of good news and the music industry needed support to get back on its feet.

From influencers on TikTok to the Irish Taoiseach and even the Canadian Prim...

Dr. Martens Presents

Amplify

Client: Dr. Martens

A brave new role in culture

Dr. Martens is a brand with culture in its DNA. But in an ever evolving world, it needed to prove its relevance to a diverse youth audience for whom authenticity is everything. To do that, they needed to stick their neck out.

Dr. Martens Presents defines an innovative new role for the brand in culture. This...

Global PlayStation® 5 launch

Amplify

Client: Sony Interactive Entertainment

PlayStation® push the boundaries of what is possible to launch one of the most anticipated consoles in history...

25 regions. 5 continents. 1 global launch.

Typically, a global launch moment for a console is a celebration centred around the players. From those queuing for days in advance to IRL moments that the entire community can exper...

Dating Twitter Advice Bureau

Flying Object

Client: Twitter UK

Every Valentine’s Day the media love-bomb us with starry-eyed stories of romance.
But the funniest dating conversations don’t happen on February 14th. They happen every day on Twitter.

So as people’s expectations of Valentine’s Day hit their usual heights, we gave them the perfect antidote: the Dating Twitter Advice Bureau, an i...

The Uncensored Library

MediaMonks and DDB Germany

Client: DDB Germany; Reporters without Borders

Building on the success of Titanium Lion-winner, The Uncensored Playlist, we used Minecraft to circumvent cyber censorship once more. Since Minecraft is freely available around the globe, we opened a virtual library of locally censored articles inside it on World Day Against Cyber Censorship. People can access the library freely and roa...

Powered x Optus

Optus

It’s an understatement to say 2020 took the world by surprise. For Optus the surprise hit four weeks out from a business critical, in-person, event that had been in the planning for months. The introduction of their new CEO and the business’s future direction.

As Australia went into lockdown Optus was forced to make a brave decision....

League of Legends: Wild Rift - Battle of Baron

UNIT9

Client: BBH Singapore

League of Legends is one of the world’s most popular PC games, so when Riot Games announced the release of the mobile version of League, Wild Rift was expanding its open beta to Vietnam, Oceania, Taiwan, Europe, Turkey, the Middle East, North Africa, and Russia we knew we had to celebrate the launch with the fa...

Global PlayStation® 5 launch

Amplify

Client: Sony Interactive Entertainment

PlayStation® reimagines what a launch looks like with their biggest console launch to date ...

25 regions. 5 continents. 1 global launch.

To launch one of the most anticipated gaming consoles in history, PlayStation 5, and inspired by the global ‘Play Has No Limits’ ATL Sony Interactive Entertainment (SIE), the maker of PlayS...

Dating Twitter Advice Bureau

Flying Object

Client: Twitter UK

Every Valentine’s Day the media love-bomb us with starry-eyed stories of romance.
But the funniest dating conversations don’t happen on February 14th. They happen every day on Twitter.

So as people’s expectations of Valentine’s Day hit their usual heights, we gave them the perfect antidote: the Dating Twitter Advice Bureau, an i...

Go

The Marketing Store

Client: O2

Priority is one of the UK’s most iconic rewards platforms, but following a repositioning in 2019 and the lockdown in early 2020, it needed a new approach. Our task was to reengage audiences with O2’s exclusive, invite-only moments for customers, with a campaign that would drive hype and increase the number of people downloading ...

The LEGO Group Presents A Really Cool World

The Producers

Client: The LEGO Group

Welcome A “Really Cool World” at Covent Garden presented by The LEGO® Group, a hybrid digital and physical experience where families could immerse themselves in the world of the LEGO® 2020 Christmas advert.
Creatively focusing on eight key children’s passion points brought to life in brick form, families could explore impactful LE...

WWE Moving Day

Wunderman Thompson UK

Client: BT Sports

In January 2020, WWE made the move to BT Sport after 30 years with Sky.

Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.

WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertai...

LEGO® House of Dots

XYZ

Client: The LEGO Group

To celebrate the global launch of LEGO DOTS, XYZ worked closely with The LEGO Group and designer Camille Walala to create the LEGO HOUSE OF DOTS - an interactive installation for media and consumers to explore and unleash their creativity through play, using the new LEGO DOTS product in a quirky, bold and adventurous environment designe...

FIA Gran Turismo Championships, World Tour

Amplify

Client: Polyphony Digital

The World's Largest and Most Anticipated Esports Racing Tournament:
49 drivers from 19 countries competing, 1200 guests attending and a further 4.7 million fans joining digitally…

Amplify were tasked to build on Gran Turismo’s founding principle as a game that “addresses the primal instincts of car-loving people” creating a uniq...

The Rainwall

George P. Johnson

Client: Cisco

Before hybrid was a term on trend we created a storytelling experience that used digital innovation in a physical experience and Magic Leap technology to connect and transform in virtual.
The Rainwall evocatively told Cisco’s social and environmental ambition; to positively impact 1 billion lives by 2025.
For an organisation that specialises ...

AT&T Super Saturday Night: Lady Gaga Activation

MediaMonks

Client: AT&T

Leading up to her performance at AT&T’s Super Saturday Night, we invited Lady Gaga’s “Little Monsters” to celebrate their individuality through four activations championing 5G’s ‘zero latency’. First, we created a digital Monster Wall that uses motion-sensing cameras to track participants’ dance moves and instantly transform...

Samsung, Life Unstoppable

Smyle

Client: Samsung

In 2020, when everyone was using webinars, Samsung and Smyle delivered the first-ever use of gaming platform, Unreal Engine, to host the immersive, live digital ‘Life Unstoppable’ experience for +5000 press and partners.

Combining experiential thinking with a human-centric design philosophy, Smyle delivered an intera...

EE BAFTA 5G-powered AR Dress

UNIT9

Client: Publicis Poke, Havas Cake, M&C Saatchi Talk and Essence

Together with EE and their agency partners at Publicis•Poke, Havas Cake, M&C Saatchi Talk and Essence we collaborated and created a monumental and memorable moment for audiences at the event and for those watching at home, pushing fashion and 5G to the limits. The standout moment was instantaneously shareable, with a standout star...

The Met Unframed

UNIT9

Client: The Metropolitan Museum of Art & Verizon

In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience, with AR enhancements powered by Verizon 5G Ultra Wideband.

At a time when The Met’s doors were physically shut, together with Verizon, they wanted to collaborate to democratise art...

Global PlayStation® 5 launch

Amplify

Client: Sony Interactive Entertainment

PlayStation® pushes the boundaries of what is possible to launch one of the most anticipated consoles in history...

25 regions. 5 continents. 1 global launch.

To celebrate the launch of PlayStation® 5, Sony Interactive Entertainment (SIE), the maker of PlayStation®, reimagined what a launch looks like and where it lives with ci...

Guinness Night Football

HeyHuman

Client: Guinness Africa

FEEL THE TASTE OF GUINNESS THROUGH FOOTBALL

How we got people to experience the colour and vibrancy of a black beer through football.

Guinness’ challenge went way beyond the usual ‘football as a brand-badging’ exercise.

We’d been dislodged as the ‘beer of football’ by big competitors, our emotional connection with drinkers...

Digifest 2020

Jisc

At Jisc, we’re on a mission to improve lives through education and research. United behind our shared purpose, Technology for Good, our members work with us as trusted partners.

Digifest is the edtech event for change leaders in further and higher education. Digifest 2020 celebrated the power and possibilities of digital technolog...

Harrods X Oliver Jeffers presents 'The Wonder of Stories'

Proud Robinson + Partners

Client: Harrods

“Harrods & Oliver Jeffers seem determined to not let 2020 be the year that Corona steals Christmas.” - The Young Londoner

Harrods is a brand that is synonymous with Christmas. Since its inception in 1986, the Harrods Christmas Grotto has become a much anticipated feature of the festive season, beloved by generations of families.

...

The Massacre of Kingdom

The Glue Society

Client: Netflix Korea

The Netflix Original series, ‘Kingdom’, is a fictional story set hundreds of years ago, in Joseon-era Korea.
But what if that story was actually historical fact?

To promote Season 2 of ‘Kingdom’, we designed and created a three-story museum of historical artifacts in Seoul.
Open to the public over 18 days, from Sep...

Xbox: Power Your Dreams

UNIT9

Client: Edelman

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox’s 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console’s incredible cap...

Dr. Martens Presents

Amplify

Client: Dr. Martens

Dr. Martens Presents turns insight into cultural impact

Dr. Martens is a brand with culture in its DNA. But in an ever evolving world, it needed to prove its relevance to a diverse youth audience for whom culture and experience is everything. To do that, we wanted to understand the barriers faced by the creatives setting the cultural ag...

Global PlayStation® 5 launch

Amplify

Client: Sony Interactive Entertainment

PlayStation® pushes the boundaries of what is possible to launch one of the most anticipated consoles in history…

25 regions. 5 continents. 1 global launch.
Typically, a global launch moment for a console is a celebration centred around the players. From those queuing for days in advance to IRL moments that the entire community can exper...

Dating Twitter Advice Bureau

Flying Object

Client: Twitter UK

Every Valentine’s Day the media love-bomb us with starry-eyed stories of romance.
But the funniest dating conversations don’t happen on February 14th. They happen every day on Twitter.

So as people’s expectations of Valentine’s Day hit their usual heights, we gave them the perfect antidote: the Dating Twitter Advice Bureau, an i...

The Uncensored Library

MediaMonks and DDB Germany

Client: DDB Germany; Reporters without Borders

Building on the success of Titanium Lion-winner, The Uncensored Playlist, we used Minecraft to circumvent cyber censorship once more. Since Minecraft is freely available around the globe, we opened a virtual library of locally censored articles inside it on World Day Against Cyber Censorship. People can access the library freely and roa...

The Met Unframed

UNIT9

Client: The Metropolitan Museum of Art & Verizon

In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience, with AR enhancements powered by Verizon 5G Ultra Wideband.

At a time when The Met’s doors were physically shut, together with Verizon, they wanted to collaborate to democratise art...

Xbox: Power Your Dreams

UNIT9

Client: Edelman

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox’s 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console’s incredible cap...

Red Lioness

Wunderman Thompson UK

Client: BT Sports

1 billion fans tuned in to the 2019 Women’s World Cup on TV. 77,000 packed into Wembley to watch the Lionesses play Germany, in a friendly.

Yet, prior to November 2019, not one pub had committed to consistently promote and show live women’s football.

As primary sponsor of the Lionesses and exclusive broadcaster of the Wo...

The New Nissan Navara Launch

Gorilla Company

Client: Nissan, Thailand

On 9th November 2020 Nissan unveiled the new Nissan Navara with the concept “Driven by the BRAVE” in the heart of Bangkok on the banks of the Chao Phraya river. Our brief was to re-position Navara’s image as she hadn’t undergone any modifications in the past 6 years. We were effectively launching a new vehicle.

Rebuild The World: LEGO Mid-Air Haptics

Initiative, Rapport

Client: The LEGO Group

After an utterly exhausting 2020 for families, parents had lost the simple joy of seeing their children play.

Yet it’s only when parents see kids engaged in the process of building LEGO that they appreciate its true benefits of creativity, development and fun. So to keep LEGO at the top of wish-lists, we needed to give parents and ...

BRIC Celebrate Brooklyn! Festival

MediaMonks

Client: BRIC

For the summer of 2020, we transformed BRIC’s Celebrate Brooklyn! festival into a virtual event. We brought the spirit of the festival to the global stage across 2 days of live-streamed performances—showing that not even a pandemic can stop Brooklyn. Our lineup featured musical and visual artists from around the world on platforms like YouT...

Jeep Renegade 4xe Launch

Pure Communications Group

Client: Jeep, Fiat Chrysler Automobiles

We won this event in a tender process against 4 other agencies and we won it from their incumbent, and the reason we were given by the client was that it was due to the high levels of experiential creativity which would deliver on brand and showcase the 4x4 jeep renegade as the ultimate electric rural off road vehicle and the perfect urban 4x4 ...

Car Free Day 2019

WRG

Client: Transport for London

Reimagine was London’s largest ever car-free day event, designed to coincide with World Car Free Day on 22nd September 2019.

We created a series of fully accessible interactive experiences and journeys that would educate, entertain and inspire Londoners of all ages and backgrounds to imagine what a city made for people, rather tha...

LEGO® House of Dots

XYZ

Client: The Lego Group

To celebrate the global launch of LEGO® DOTS, XYZ worked closely with The LEGO Group and designer Camille Walala to create the LEGO HOUSE OF DOTS - an interactive installation for media and consumers to explore and unleash their creativity through play, using the new LEGO DOTS product in a quirky, bold and adventurous environment desig...

Dr. Martens Presents

Amplify

Client: Dr. Martens

Instant cultural impact

Dr. Martens is a brand with culture in its DNA. But in an ever-evolving world, it needed to prove its relevance to a younger, more diverse audience for whom authenticity is everything.

Dr. Martens Presents defines a new, innovative role for the brand in culture. This purpose-led platform takes a multi-chann...

Delta at CES: The New Feel of Flight

Digitas

Client: Delta Air Lines

CES, the world’s largest stage for innovation, is known for big, splashy tech. Not airlines. But in January 2020, Delta became the FIRST airline to debut at CES, unveiling their vision for the future of travel—one that’s welcoming, calm and effortless. Delta opened CES with the Keynote address from CEO Ed Bastian. And ...

Air Jordan XXXV Unveil

MediaMonks

Client: Jordan Brand

Nike asked us to help unveil the new Air Jordan XXXV—a launch shrouded in anticipation and excitement. The challenge was to pay off the hype without a physical event in a year where social distancing is the name of the game. We devised an unveil unlike any other, producing a website to host the live-streamed shoe unveil and house exclusive AJ...

Secret Sofa presented by Häagen-Dazs

Space, Secret Cinema and Häagen-Dazs

Client: Häagen-Dazs

For 8 Fridays between April and June 2020, thousands of people across the country hit play together to take part in a reimagined, social, multi-platform film event.

Secret Sofa presented by Häagen-Dazs brought communal cinema experiences into the home, using social channels, email and Zoom to draw participants into the stori...

BravoCon

Superfly

Client: Bravo

BravoCon was everything fans love about Bravo TV in one space featuring live performances, insider panels, unique activations and close up access to Bravo’s biggest shows and Bravolebrities. The first-ever interactive experience of its kind designed specifically for the Bravosphere. BravoCon was unmatched in fan interaction, talent in...

Plymouth Point

Swamp Motel

After all client work was cancelled in the immediate aftermath of the pandemic, Swamp Motel pivoted from immersive live brand events into digital immersive storytelling, placing audiences in central roles in narratives that unfolded entirely online. The main objective was to generate new business leads, raise the profile of Swamp Motel ...

Playtech Brand Amplification

2Heads Global Design

Client: Playtech

As the world's largest online gaming software supplier, Playtech briefed us to create a campaign around ICE that moved away from the common corporate structure/format and created an attraction-based interactive experience.

Playtech wanted an innovative B2B experience that encouraged engagement and ensured its target audiences created th...

Microsoft at Bett 2020

Momentum Worldwide

Client: Microsoft

When Microsoft found out that one in six British children feels unhappy at school and that 43,000 teachers quit the profession in the UK in 2018, they knew that radical change was needed. They also knew that they could help inspire and facilitate such change.

Inspired by the concept of Joy Economics, Microsoft’s ‘Permission to Pl...

"Into Thra" The Dark Crystal: Age of Resistance

MXW Studios

Client: Netflix

Launching the Netflix Original series The Dark Crystal: Age of Resistance at London’s BFI with an immersive exhibition of Jim Henson puppets, original costumes and set pieces allowing visitors to step inside the world of Thra, together with a behind-the-scenes gallery spotlighting the British filmmaking team.

Fly Campari Group

SharpEnd

Client: Campari Group

Campari Group, the sixth largest player worldwide in the premium spirits industry, is leading the way in its commitment to embracing digital innovation. The Milan-based company, founded in 1860, trades in over 190 countries and has a portfolio of more than 50 premium brands.

Agency SharpEnd was engaged by Campari Group’s Global...

The Massacre of Kingdom

The Glue Society

Client: Netflix Korea

The Netflix Original series, ‘Kingdom’, is a fictional story set hundreds of years ago, in Joseon-era Korea.
But what if that story was actually historical fact?

To promote Season 2 of ‘Kingdom’, we designed and created a three-story museum of historical artifacts in Seoul.
Open to the public over 18 days, from Sep...

FIA Gran Turismo Championships, World Tour

Amplify

Client: Polyphony Digital

The World's Largest and Most Anticipated Esports Racing Tournament:
49 drivers from 19 countries competing, 1200 guests attending and a further 4.7 million fans joining digitally…

Amplify were tasked to build on Gran Turismo’s founding principle as a game that “addresses the primal instincts of car-loving people” creating a uniq...

Global PlayStation® 5 launch

Amplify

Client: Sony Interactive Entertainment

PlayStation® pushes the boundaries of what is possible to launch one of the most anticipated consoles in history...

25 regions. 5 continents. 1 global launch.

To celebrate the launch of PlayStation® 5, Sony Interactive Entertainment (SIE), the maker of PlayStation®, reimagined what a launch looks like and where it lives with ci...

BT Beyond Limits

Smyle

Client: BT

Smyle, partnering with MSL, Black Skull Creative and Verity Studios, created an exclusive, record-breaking experience at Wembley Arena, to launch BT’s largest brand campaign in 20 years: Beyond Limits.

Smyle’s brief was to produce a spectacular, world-first live activation for BT employees, invited guests, med...

Samsung, Forum

Smyle

Client: Samsung

EU Forum is a face-to-face B2B experience which showcases emerging Samsung products and technology to partners and resellers.

The 2020 brief invited Smyle to showcase products in new, inspiring ways. Smyle responded by embedding intuitive Samsung technology and digital content throughout the activation, immersing guests ‘in real life...

Sonic Escapes

Pablo London

Client: Huawei

HUAWEI TAKES YOUR MIND TO A PLACE YOUR BODY CAN’T GO RIGHT NOW WITH NEW 360° BINAURAL “SONIC ESCAPES” FROM PABLO & FELT MUSIC

In Autumn 2020, as lockdown dragged on, reports of declining mental health began to hit the headlines. So Pablo proactively approached Huawei with an idea we believed could help. Huawei, prides itself o...

Klarnival

Puzzle

Client: Klarna UK

Klarna are a bank with a difference, making the shopping experience as simple, safe, and smooth as possible.

The UK public looked to big businesses to lead the way when COVID-19 hit - and that meant us (source: GlobalWebIndex).

Live experiences and those who provide them were significantly impacted. Clearly summer 2020 was going...

Heineken x F1 2020: Season Opener

The Brand Father & M&C Saatchi Sport & Entertainment

Client: Heineken

Heineken has become synonymous with iconic performances and fan engagement as part of its Formula 1 partnership, but with no fans attending races in 2020, how could we celebrate the official start of the season and connect with fans all over the world over and encourage them to #SocialiseResponsibly?

To toast the F1 2020 season opener...

Converse City Forests | Sydney

Amplify

Client: Converse ANZ

Promoting climate action with public art that cleans the air.

With the global pandemic dominating headlines and public discourse, the environmental conversation was taking a backseat. Simultaneously, the creative community was facing an existential crisis. With longstanding commitments to both creative culture and environmental sustainab...

Not a School

Iris London

Client: Samsung UK

Samsung Not a School is an alternative, digital education experience for 18–25-year-olds in the UK, designed to improve their skills in the 4C’s – communication, critical thinking, collaboration and creativity. The application of these through innovation to solve societal problems, from climate change to online bullying...

The Uncensored Library

MediaMonks and DDB Germany

Client: DDB Germany; Reporters without Borders

Building on the success of Titanium Lion-winner, The Uncensored Playlist, we used Minecraft to circumvent cyber censorship once more. Since Minecraft is freely available around the globe, we opened a virtual library of locally censored articles inside it on World Day Against Cyber Censorship. People can access the library freely and roa...

Game on! For MS

Momentum Worldwide

Client: Merck

Multiple Sclerosis is a chronic illness that attacks the nervous system. 2.8 million people around the world live with the disease, many of whom were diagnosed in their twenties. The lack of awareness and understanding, in addition to the often-invisible symptoms, means a diagnosis can lead to social isolation.

We recognize that supp...

Red Lioness

Wunderman Thompson UK

Client: BT Sports

1 billion fans tuned in to the 2019 Women’s World Cup on TV. 77,000 packed into Wembley to watch the Lionesses play Germany, in a friendly.

Yet, prior to November 2019, not one pub had committed to consistently promote and show live women’s football.

As primary sponsor of the Lionesses and exclusive broadcaster of the Wo...

Converse City Forests | Sydney

Amplify

Client: Converse ANZ

Joining forces to combat climate action with public art.

With the global pandemic dominating headlines and public discourse, the environmental conversation was taking a backseat. Simultaneously, the creative community was facing an existential crisis. With longstanding commitments to both creative culture and environmental sustainability...

Dr. Martens Presents

Amplify

Client: Dr. Martens

Cultural impact through collaboration

Dr. Martens is a brand with culture in its DNA. But in an ever-evolving world, it needed to prove its relevance to a diverse youth audience. They needed a culturally informed strategy and impactful experiences that would resonate with audiences and media alike.

By uniting the creative, strategic a...

Global PlayStation® 5 launch

Amplify

Client: Sony Interactive Entertainment

Sony Interactive Entertainment + Amplify collaborate with 25 territories and regions across 5 continents to achieve one truly global cultural moment...

As a global brand launching one of the most anticipated gaming consoles in history, Sony Interactive Entertainment’s goal was to create a moment the world could witness as one, and ensu...

Heineken and UEFA present the Opening Party powered by Defected

M&C Saatchi Sport & Entertainment

Client: Heineken

Over the course of their 25-year sponsorship of the UEFA Champions League Heineken have built a reputation for global activation excellence. One of their rights is to host the official after party for the UEFA Champions League, usually this would manifest as an incredible physical experience for a lucky few. This year however Covid-19 ruled tha...

Game on! For MS

Momentum Worldwide

Client: Merck

Multiple Sclerosis is a chronic illness that attacks the nervous system. 2.8 million people around the world live with the disease, many of whom were diagnosed in their twenties. The lack of awareness and understanding, in addition to the often-invisible symptoms, means a diagnosis can lead to social isolation.

We recognize that supp...

#BristolTogether

Plaster Creative Communications

Client: Bristol City Centre BID

Bristol City Centre Business Improvement District represents over 600 businesses across the centre of Bristol. Throughout 2020, the team were looking for a campaign which would gently attract the public back to the city centre after lockdown, while communicating an ongoing safety message.

Plaster created a campaign that engendered a sen...

#Halloween Twitter

Flying Object

Client: Twitter UK

It’s Tweeters who make Twitter. Our keyboard comedians fill our feeds with the most honest and relatable conversations on the internet. But Twitter’s unique ability to share these conversations is lost on some people. Our mission is to win them over with creative reminders of just how honest, hilarious and uninhibited our Tweeters can be.
...

Huawei MATE 40 Pro Smartphone Launch

INCA Productions

Client: Huawei

Inca had already been briefed to produce an immersive, cinematic experience to launch Huawei’s flagship Mate40 Pro smartphone in late October 2020, when rising rates of COVID infection in London and the threat of further restrictions required a last minute pivot. With little over a week’s notice, Inca re-designed the event, shif...

Harrods X Oliver Jeffers presents 'The Wonder of Stories'

Proud Robinson + Partners

Client: Harrods

“Harrods & Oliver Jeffers seem determined to not let 2020 be the year that Corona steals Christmas.” - The Young Londoner

Harrods is a brand that is synonymous with Christmas. Since its inception in 1986, the Harrods Christmas Grotto has become a much anticipated feature of the festive season, beloved by generations of families.

...

Heineken x F1 2020: Season Opener - Drive in viewing

The Brand Father & M&C Saatchi Sport & Entertainment

Client: Heineken

Heineken has become synonymous with iconic performances and fan engagement as part of its Formula 1 partnership, but with no fans attending races in 2020, how could we celebrate the official start of the season and connect with fans all over the world over and encourage them to #SocialiseResponsibly?

To toast the F1 2020 season opener...

Truth Seekers

The Park

Client: Amazon Prime Video

Truth Seekers is a supernatural horror-comedy TV series from the minds of Nick Frost and Simon Pegg. To promote the launch on Amazon Prime Video, we created a COVID-safe, socially distanced immersive screening experience, taking influencers into the narrative of the show and enabling them to create engaging social content from the exper...

BMW Group UK Showcase

TRO Group

Client: BMW GROUP

In October 2020, between national lockdowns, BMW Group had just one event with which to launch a whole year’s worth of BMW and MINI products. In designing a completely new live event format, select invited media and influencers enjoyed test drives and track laps as well as unique content creation opportunities. Social distancing was b...

People and Teams

Amplify

With the global pandemic taking live activations off the table for much of 2020, this was Amplify’s year to fully push creative boundaries and challenge restrictive formats as we continue to redefine the world of brand experience.

We delivered some of our best work, including the global launch of PlayStation®5, spanning 25 territo...

Imagination

Imagination is an Experience Design Company headquartered in London, with 14 offices worldwide.
Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people who remain free to find the right answers to client challenges. We remain independent to this day.
...

Momentum Worldwide

While 2020 could have been a year to forget, we have emerged more in love with our people, our work and the industry than ever before…

In fact, ‘Love’ was the word that summed up our year.

Loved innovating our business strategy: Creating our own bespoke virtual experiential platform – VXi (Virtual Experience Innovation) ...

Smyle

Exponential growth in 2019-20 placed Smyle in the 2020 Sunday Times HSBC International Track 200 for a second consecutive year, the first event agency to achieve this.

Smyle faced industry-wide Covid-19 challenges with its trademark positivity, responding with greater agility, ambition and impact than ever before.

An accelerated...

UNIT9

As an independent global innovation studio, UNIT9’s mission is to create astounding brand experiences at the intersection of creativity, craft and cutting-edge technology.

Our positioning as ‘Experience Generalists’ alongside our team of multidisciplinary creators allows us to create show-stopping brand experiences, no matter t...

XYZ

2020 has been very tough but hugely rewarding for XYZ. We‘ve had huge highs such as Lego House of Dots and the Creative Agency of the Year Award followed by literally all our experiences being cancelled overnight. However, it has allowed us to transform and widen our offering and has showcased the immense creativity and adaptability we have w...

Amplify

Amplify’s heart beats brand experience and it’s our Live team who are our backbone. Without them, their calm, their smarts and their energy we are nothing.

They are the true embodiment of our team spirit – forever achieving the unachievable. But we have never been prouder of our Live team than in 2020 as they helped clients, ex...

Bearded Kitten

After someone spilt coffee over the keyboard at Earth HQ last March, the world went bananas.
Everyone’s initial joy at being able to binge-watch Tiger King whilst “working” from home quickly soured.
AND events were CANCELLED?!

Quicker than you can say ‘covidiot’, a plan was formed. What do we do best? Create, design...

INVNT

At INVNT our vision is to be the best live brand storytelling agency in the world. Over the eligibility period we stayed true to our vision, upskilling for a COVID-19 world at a rapid pace, transitioning to creative-led hybrid and virtual experiences, expanding our offering with the launch of [INVNT GROUP], and lending our expertise...

Swamp Motel

With almost all active briefs and projects being cancelled at the start of the pandemic, the Swamp Motel team pivoted, innovated and subsequently grew.

Expanded from a core team of 4 in March 2020 to a full time team of 11 in Feb 2021, annual turnover has increased by 25% year on year, despite 95% of active and prospective projec...

Team QEII

Since the venue closed in March, the majority of our workforce has been working remotely. However, the team ethos remains and we have adapted our offering to include more hybrid and virtual offerings. Our sales team has made continued efforts to secure client confidence and trust against a challenging backdrop. It has liaised closely with c...

The Clapham Grand

The Clapham Grand has shown true spirit in the most difficult of years, with its team pulling together to save it from closure. Acting as the trial venue for socially distanced gigs and creating a series of events featuring some of the UK’s best talent.

The venue has innovated revenue streams and crowdfunded its way through 2020 raising ov...

Elevate Staffing

Elevate Staffing saw our core business providing brand ambassadors and event staff for live experiences cancelled. For a global people powered business whose 37,500 talented individuals are our foundation, what we did next would not only shape our employees but the people who power the events industry from pop-up to festival, tech demo ...

Zest Promotional Staffing

Zest provides promotional staff for a wide variety of campaigns, nationwide, delivering in all industry sectors, transport, health and fitness, FMCG and technology. We support brands directly as well as having forged great partnerships with strategic marketing intermediaries, on a white label basis. A team of full/part-time ...

Grand Prix

Global PlayStation® 5 launch

Amplify

Client: Sony Interactive Entertainment

Sony Interactive Entertainment + Amplify collaborate with 25 territories and regions across 5 continents to achieve one truly global cultural moment...

As a global brand launching one of the most anticipated gaming consoles in history, Sony Interactive Entertainment’s goal was to create a moment the world could witness as one, and ensu...