Sarah-Jane Benham


Kru Live, Managing Director
Sarah-Jane is Managing Director of Kru Live, a global live engagement agency specialising in the provision of authentic brand ambassadors. Following a number of years in the field as a brand ambassador herself, she joined the agency's casting team and within 4 years climbed the ranks to Managing Director. She then went on to be voted the 6th most influential in the event industry. Recent highlights include delivering 800 staffing days for the inaugural Fortnite World Cup in New York, the Malibu Games in Liverpool with Pernod Ricard, Google's Pixel 3 launch at the Curiosity Rooms and Visa's Great British High Street Awards which aims to support and raise the profile of independent retailers and high streets